Data-Driven Digital Merchandising Lead (Hybrid)

The Freeman Company (TFC) Brands; Dallas (TX); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life, Accident and Disability

Retirement with Company Match

Paid Time Off

Bonus up to 5% of base salary

Job summary

The Freeman Company is seeking a Data-driven Digital Merchandising Manager to own end-to-end merchandising for our ecommerce site. You will shape discovery and shopping journeys—from homepage curation to search and category structure—driving conversion, engagement, and AOV.

Collaborate with Digital Product, UX, Marketing, and Creative to implement strategies and measure impact. You will lead performance reviews, tests, and roadmap prioritization, partnering with leadership to align with

Qualifications

• 7–10 years in retail, e-commerce, buying, or analytics.
• 5+ years in digital/e-commerce merchandising with increasing scope.
• Strong analytical skills; proficient in Excel/Google Sheets and analytics tools.
• Experience with Salesforce e-commerce platform and work management tools.
• Understanding of on-site search and merchandising tools (Algolia, Luminate).
• Excellent cross-functional communication with Marketing, IT, Product.
• Bachelor's degree in Business, Marketing, Merchandising, or equivalent.
• SQL or basic data querying experience.
• SEO best practices for product/category pages.
• Willingness to travel up to 25%.

Responsibilities

• Own day-to-day merchandising of the e-commerce site—product placement, category organization, homepage curation, and search/navigation optimization.
• Develop and execute merchandising strategies for launches and promotions with targets in mind.
• Analyze site performance data and adjust merchandising in real time and through long-term planning.
• Own the site search, filtering, and recommendation logic strategy and manage on-site platforms.
• Own the AB testing roadmap and governance; report results to inform decisions.
• Set content standards and audit product pages for quality and consistency.
• Present performance insights and investment recommendations to senior leadership.
• Lead cross-functional groups to execute the merchandising roadmap and set priorities.
• Monitor industry trends and translate them into concrete strategy changes.
• Collaborate with Marketing, Product, UX, and IT to ensure cohesive journeys.
• Support IT/Engineering on technical implementation of merchandising tools.

Skills

Digital merchandising

Analytics

Excel/Sheets

SQL

Salesforce Commerce

SEO basics

Cross-functional collaboration

Communication skills

Data-driven

Education

Bachelor's degree

Tools

Salesforce Commerce

Workfront

Azure

Figma

ADO

Google Analytics

Power BI

Tableau

Job description

The Freeman Company is seeking a Data-driven Digital Merchandising Manager to own end-to-end merchandising for our ecommerce site. You will shape discovery and shopping journeys—from homepage curation to search and category structure—driving conversion, engagement, and AOV.

Collaborate with Digital Product, UX, Marketing, and Creative to implement strategies and measure impact. You will lead performance reviews, tests, and roadmap prioritization, partnering with leadership to align with