Digital Media Strategy Lead - B2B Growth & Campaigns

ICE; Atlanta (GA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Life insurance

Job summary

Intercontinental Exchange (ICE) seeks a Manager, Digital Media Strategy to lead paid media strategy and campaign operations across channels to drive pipeline growth and brand visibility. This role can be based in New York, Atlanta, or Jacksonville, with a fast-paced, data-driven approach.

Bring 3+ years of digital media experience in a B2B setting, hands-on campaign management, and proficiency in Google Ads, LinkedIn Campaign Manager, and Google Analytics.

Qualifications

• Bachelor’s degree in marketing, communications, or related field preferred.
• 3+ years of digital media strategy and execution, ideally B2B.
• Hands-on experience managing paid media campaigns.
• Proficiency with campaign platforms and analytics tools (Google Ads, LinkedIn Campaign Manager, Google Analytics).
• Strong martech and campaign operations knowledge including CRM workflows.
• Experience with budget management and performance reporting.

Responsibilities

• Plan and execute paid media campaigns across search, social (LinkedIn, Reddit), and display/text/video/programmatic channels.
• Manage campaign operations including trafficking, tagging, budget pacing, optimization and performance tracking and communication to stakeholders.
• Serve as the day-to-day point of contact for media vendors and internal stakeholders.
• Maintain campaign dashboards and contribute to monthly and quarterly performance reporting.
• Manage relationships with a high volume of media vendors, ensuring execution aligns with priorities and KPIs.
• Handle multiple projects with clear timelines, structured communication, and attention to detail.
• Proactively research and propose new tactics, channels, tools and media opportunities to stay ahead of trends.

Skills

Digital media strategy

Campaign management

Data-driven decisions

Stakeholder management

B2B marketing

Education

Bachelor's degree in marketing or communications

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Job description

Intercontinental Exchange (ICE) seeks a Manager, Digital Media Strategy to lead paid media strategy and campaign operations across channels to drive pipeline growth and brand visibility. This role can be based in New York, Atlanta, or Jacksonville, with a fast-paced, data-driven approach.

Bring 3+ years of digital media experience in a B2B setting, hands-on campaign management, and proficiency in Google Ads, LinkedIn Campaign Manager, and Google Analytics.