B2B Digital Media Strategy Lead

ICE; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Intercontinental Exchange (ICE) seeks a Manager, Digital Media Strategy to own paid media strategy, planning, execution, and performance across channels, supporting pipeline growth and brand visibility across business lines. This role can be based in New York, Atlanta, or Jacksonville.

You will translate data into decisions, manage campaigns end to end, and collaborate with vendors and stakeholders while building dashboards and reporting to inform leadership.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of digital media strategy and execution in a B2B environment.
• Hands-on experience proactively managing paid media campaigns.
• Proficiency with campaign management platforms and analytics tools (e.g., Google Ads, LinkedIn Campaign Manager, Google Analytics).
• Strong budget management and marketing technology fundamentals.

Responsibilities

• Plan and execute paid media campaigns across paid search, paid social, and display, text, video, and programmatic channels.
• Manage campaign operations including trafficking, tagging, budget pacing, optimization and performance reporting.
• Serve as the day-to-day point of contact for media vendors and internal stakeholders.
• Maintain campaign dashboards and contribute to monthly and quarterly performance reporting.
• Manage relationships with a high volume of media vendors and ensure alignment with priorities and KPIs.
• Handle multiple projects with clear timelines and structured communication.
• Proactively research and recommend new tactics, channels, tools and media opportunities.

Skills

Campaign management

Data-driven decisions

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

monday.com

Job description

Intercontinental Exchange (ICE) seeks a Manager, Digital Media Strategy to own paid media strategy, planning, execution, and performance across channels, supporting pipeline growth and brand visibility across business lines. This role can be based in New York, Atlanta, or Jacksonville.

You will translate data into decisions, manage campaigns end to end, and collaborate with vendors and stakeholders while building dashboards and reporting to inform leadership.