Digital Media Strategy Manager — B2B Growth & Campaign Ops

Intercontinental Exchange Holdings, Inc.; New York (NY); On-site; USD 120,000 - 140,000; Full time

Job summary

Intercontinental Exchange, Inc. is seeking a Manager, Digital Media Strategy to own end-to-end digital media planning, execution, and performance across multiple business lines.

The role supports pipeline growth and brand visibility from New York, Atlanta, or Jacksonville with a lean, high-performing team. You will translate data into decisions, manage campaigns end to end, and collaborate with stakeholders to ensure campaigns align with business priorities and KPIs.

Qualifications

• Bachelor's degree in marketing, communications, or a related field preferred.
• 3+ years of experience in digital media strategy and execution, ideally in a B2B environment.
• Hands-on experience proactively managing paid media campaigns.
• Proficiency in campaign management platforms and analytics tools (e.g., Google Ads, LinkedIn Campaign Manager, Google Analytics) preferred.
• Strong understanding of marketing technology and campaign operations fundamentals including lead capture and CRM workflows.
• Experience with budget management and media performance reporting and optimization.
• Self-starter with the ability to build processes, reporting frameworks, and dashboards from the ground up with minimal direction.

Responsibilities

• Plan and execute paid media campaigns across paid search, paid social (LinkedIn, Reddit), and a high volume of display, text, video and programmatic channels.
• Manage campaign operations including trafficking, tagging, budget pacing, optimization and performance tracking and communication to stakeholders.
• Serve as the day-to-day point of contact for media vendors and internal stakeholders.
• Maintain campaign dashboards and contribute to monthly and quarterly performance reporting.
• Manage relationships with a high volume of media vendors simultaneously, ensuring tactical execution consistently aligns with business priorities, stakeholder goals, and campaign KPIs.
• Manage multiple projects simultaneously with clear timelines, structured communication, and strong attention to detail.
• Proactively research and recommend new tactics, channels, tools and media opportunities to drive impact and keep programs ahead of market trends.

Skills

Paid media strategy

Campaign operations

Stakeholder management

Education

Bachelor's degree in marketing/communications

Tools

Google Ads

LinkedIn Campaign Manager

Google Analytics

Job description

Intercontinental Exchange, Inc. is seeking a Manager, Digital Media Strategy to own end-to-end digital media planning, execution, and performance across multiple business lines.

The role supports pipeline growth and brand visibility from New York, Atlanta, or Jacksonville with a lean, high-performing team. You will translate data into decisions, manage campaigns end to end, and collaborate with stakeholders to ensure campaigns align with business priorities and KPIs.