Digital Media Buyer

Dynata; United States; Hybrid; USD 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a creative and analytical Digital Media Buyer to lead digital acquisition efforts across Europe. In this dynamic role, you will manage end-to-end media buying activities, utilizing a multi-channel acquisition model to onboard new members into online survey panels. Your responsibilities will include negotiating performance-based media buys, researching new media suppliers, and analyzing campaign performance to optimize ROI. This position offers a flexible working environment and the opportunity to thrive in a fast-paced, innovative setting while contributing to a diverse and inclusive team.

Benefits

Flexible Working Arrangements

Private Health Insurance

Wellbeing Perks

Employee Discounts

Internal Award Recognition

Meal Tickets

Bookster

7Card

Qualifications

• Experience in negotiation, sales, and account management.
• Strong analytical skills and ability to work autonomously.

Responsibilities

• Manage digital media buying activities across key European markets.
• Analyze campaign performance to ensure positive ROI.

Skills

Negotiation

Sales

Account Management

Analytical Thinking

Project Management

Online Campaign Management

Technical Ability

Microsoft Excel

Communication Skills

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Job description

Are you creative, communicative, and analytical-minded? Do you also have an interest in digital marketing?

We are looking for an enthusiastic Digital Media Buyer to manage digital acquisition for key markets in Europe - and to help us to scale and diversify our online consumer panels.

You would be responsible for end-to-end digital media buying activities across key European markets, to meet various KPI’s set by the business. Prospecting new partner relationships while managing the performance and optimization of multiple digital media campaigns with a set budget, as well as being proactive in testing new advertising marketing trends to diversify our advertising channels.

RESPONSIBILITIES

These include the following. Other duties may be assigned at the discretion of management in the context of the role:

• Utilize full budget against KPI’s to onboard and manage digital lead generation / media buying activities. You’ll use a multi-channel acquisition model (includes but not limited to affiliate marketing, email marketing, display, SEM/SEO, social, content, Facebook, Google Ads, influencer agencies) to onboard new members into our online survey panels.
• Respond to campaign performance reports and execute on the analysis to ensure positive ROI.This includes negotiating performance-based media buys with prospective partners.
• Actively research and onboard new media suppliers, by building a portfolio of performance-based recruitment sources. This includes the negotiation of payout and engagement terms.
• Coordinate the media planning process to analyze new members’ performance and recruitment sources to bring in diversity, as well as excellent member quality and retention.
• Establish a report with our affiliate partners network to negotiate costs, out-of-the-box thinking to achieve advertising space at the right price.
• Creativity to bring in new ideas and interpretations to define content goals to maximize ad exposure and targeted audiences.

SKILLS AND ATTRIBUTES

• Negotiation, sales, purchasing and account management experience.
• Strong communication skills and ability to think analytically.
• Demonstrated ability to work autonomously, and as part of a team.
• Project management and online campaign management experience (or similar).
• Solid technical ability – comfortable with technology, ability to work across a variety of systems, extracting and manipulating data for reporting, analyzing data for trends, and pulling reports.
• Intermediate proficiency in Microsoft Word, PowerPoint and Excel. Ability to perform basic modelling utilizing pivots tables and charts in Excel is highly regarded.

WHAT WE CAN OFFER

• Exposure and training to policies and procedures for countries within EMEA
• Flexible working arrangements to suit your lifestyle
• Supportive and collaborative team
• Fast-paced innovative environment
• Wellbeing perks and employee discounts
• Internal award recognition platform
• Private health insurance
• Meal tickets
• Bookster
• 7Card

Dynata is the world’s largest first-party data and insights platform. With a reach that encompasses 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves nearly 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

For administrative purposes your personal data will be kept on record and will be disclosed and transferred both within and outside the European Economic Area, including the United States of America. We shall take all reasonable steps to prevent any unauthorized access to your personal data.

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