Digital MarTech Product Lead (SFMC & Data Cloud)

Colgate; Piscataway Township (NJ); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Colgate-Palmolive is seeking a Digital Product Manager to drive planning and delivery of MarTech initiatives from Piscataway, NJ in a hybrid role. You will translate marketing strategies into multi-year roadmaps, primarily leveraging SFMC and Data Cloud, while coordinating with IT, vendors, and marketing to architect scalable digital campaigns.

Strong focus on data integrity, governance, and privacy compliance guides every decision.

Qualifications

• Bachelor's Degree or higher in CS, IT, Math, Engineering or similar.
• 8+ years hands on experience with MarTech platforms.
• Experience leading technical engagements on at least one MarTech platform.
• Experience with CDPs or data migrations between legacy and modern marketing platforms.
• Experience creating BRDs, functional specs, technical specs, and test plans.
• Exposure to data governance, privacy compliance (GDPR, CCPA, FINRA).

Responsibilities

• Translate product and marketing strategies into multi-year MarTech roadmaps with SFMC and Data Cloud focus.
• Author requirements, user stories, and testing plans ensuring traceability of solutions.
• Lead Agile/Scrum backlog management to deliver in high-pressure environments.
• Oversee configuration and maintenance of SFMC/Data Cloud, ensure data integrity.
• Collaborate with IT, vendors, and marketing to design scalable, secure solutions.
• Assess emerging trends such as AI integration within Salesforce ecosystem.

Skills

Agile/Scrum

Stakeholder management

Cross-functional collaboration

Communication

Education

Bachelor's Degree Computer Science, Information Technology, Mathematics, Engineering or similar

Tools

SFMC

Data Cloud

Salesforce Marketing Cloud

Adobe

Braze

Job description

Colgate-Palmolive is seeking a Digital Product Manager to drive planning and delivery of MarTech initiatives from Piscataway, NJ in a hybrid role. You will translate marketing strategies into multi-year roadmaps, primarily leveraging SFMC and Data Cloud, while coordinating with IT, vendors, and marketing to architect scalable digital campaigns.

Strong focus on data integrity, governance, and privacy compliance guides every decision.