Senior Digital Product Lead – MarTech Growth

PNC Financial Services Group; Richmond (VA); On-site; USD 115,000 - 187,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

Life insurance

401(k) with PNC match

Job summary

PNC Financial Services Group is seeking a Digital Product Manager Lead Sr within its MarTech organization, based in a Marketing Hub for PNC. The role accelerates MarTech transformation, owning discovery, design and requirements to deliver strategic initiatives and ROI.

You will collaborate with Product, Technology, and Marketing, shaping digital experiences across lines of business while managing risk and aligning with enterprise standards.

Qualifications

• Roles require a university/college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable.
• Industry relevant experience is typically 8+ years.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Responsibilities

• Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Drives business case development.
• Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll-out or promotion of digital experiences.
• Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Partners with Marketing to Develop in product-specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs.
• Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results. May coordinate and/or coach Product Managers and Associates.

Skills

Agile Web Development

BRD Documentation

Data Visualization

Digital User Experience

Employee Engagement

IT Architecture

JavaScript

Wireframing

Education

Bachelor's degree

Job description

PNC Financial Services Group is seeking a Digital Product Manager Lead Sr within its MarTech organization, based in a Marketing Hub for PNC. The role accelerates MarTech transformation, owning discovery, design and requirements to deliver strategic initiatives and ROI.

You will collaborate with Product, Technology, and Marketing, shaping digital experiences across lines of business while managing risk and aligning with enterprise standards.