Digital Marketing Strategist, Senior

Arthur J. Gallagher & Co. (AJG); Bradenton (FL); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic SEO Specialist to spearhead innovative strategies that enhance organic visibility and drive traffic. This role emphasizes the integration of cutting-edge AI technologies to future-proof digital marketing efforts, ensuring the company remains at the forefront of the industry. As part of a collaborative team, you will conduct technical audits, analyze user behavior, and work cross-functionally to optimize content and improve conversions. If you thrive in a fast-paced environment and are passionate about leveraging AI for SEO, this opportunity is perfect for you.

Benefits

Medical/dental/vision plans

Life and accident insurance

401(K) and Roth options

Educational expense reimbursement

Paid parental leave

Flexible work hours

Training programs

Digital mental health services

Gallagher Thrive program

Charitable matching gift program

Qualifications

• 3+ years of proven SEO experience with a track record of improving organic search performance.
• Hands-on experience with AI technologies such as machine learning and NLP.

Responsibilities

• Design and implement SEO strategies to boost organic search visibility.
• Utilize AI-powered tools to enhance keyword research and performance tracking.

Skills

SEO

AI Technologies

Analytical Skills

Technical SEO

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Computer Science

Tools

Google Analytics

SEMrush

Ahrefs

Bing Clarity

Job description

Introduction

Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher's global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you'll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we'll build a legacy of trust and triumph in the dynamic world of risk management.

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Overview

This role will develop and execute innovative search engine optimization strategies and tactics to
maximize organic traffic, improve search rankings and optimize content for prominence on AI
platforms (e.g., ChatGPT, Gemini, Grok, Siri). Responsible for supporting multiple brands and
product lines, this role will provide expertise in traditional SEO, with a focus on emerging AI
technologies and futureproofing digital marketing efforts

How you'll make an impact

Key Responsibilities:
• Design and implement SEO strategies to boost organic search visibility and drive targeted
traffic.
• Utilize AI-powered tools (e.g., predictive analytics, NLP, or content generation platforms) to
enhance keyword research, content optimization and performance tracking.
• Conduct technical SEO audits to identify and resolve website issues, ensuring optimal
crawlability and indexing.
• Analyze user behavior and search trends using AI-driven insights to refine strategies and
improve conversions.
• Collaborate with content creators to develop AI-optimized, high-quality content that aligns
with search intent.
• Monitor and report on SEO performance metrics using analytics platforms and provide
actionable recommendations.
• Stay updated on AI advancements and SEO algorithm changes to maintain a competitive
edge.
• Work cross-functionally with marketing, web development, and UX teams to integrate SEO
best practices into broader digital initiatives.

#LI-LO1

#Remote

About You

Qualifications:
• Bachelor’s degree in Marketing, Computer Science or a related field (or equivalent
experience).
• 3+ years of proven SEO experience with a track record of improving organic search
performance.
• Hands-on experience with AI technologies, such as machine learning, natural language
processing or AI-based SEO tools.
• Proficiency in SEO platforms like Google Analytics, Search Console, Bing Clarity, Ahrefs,
Spyfu and SEMrush.
• Strong understanding of technical SEO, including site architecture, schema markup and
page speed optimization.
• Familiarity with content management systems (e.g., WordPress) and basic HTML/CSS/JS
knowledge.
• Analytical mindset with the ability to interpret complex data and translate it into actionable
strategies.
• Excellent communication skills to collaborate with diverse teams and present insights to
stakeholders.
• Adaptability to thrive in a fast-paced environment and embrace emerging technologies.
Preferred Skills:
• Experience with AI-driven content generation or personalization tools.
• Knowledge of voice search optimization and conversational AI trends.
• Understanding paid search (PPC) and its integration with SEO strategies.
• Certification in Google Analytics, SEO platforms or AI-related courses is a plus.

Compensation and benefits

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits.

Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

• Medical/dental/vision plans, which start from day one!
• Life and accident insurance
• 401(K) and Roth options
• Tax-advantaged accounts (HSA, FSA)
• Educational expense reimbursement
• Paid parental leave

Other benefits include:

• Digital mental health services (Talkspace)
• Flexible work hours (availability varies by office and job function)
• Training programs
• Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing
• Charitable matching gift program
• And more...

We value inclusion and diversity

Click Here to review our U.S. Eligibility Requirements and Pay Disclosure Statement

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.