Digital Marketing Strategist, Senior

Gallagher; Bradenton (FL); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Digital Marketing Strategist to innovate and execute SEO strategies that enhance organic traffic and search rankings. This role emphasizes the integration of AI technologies to optimize content and improve user engagement. You'll collaborate with diverse teams, leveraging your analytical skills to refine strategies based on data-driven insights. Join a dynamic team committed to excellence and make a significant impact in the evolving landscape of digital marketing. This position offers competitive compensation and a comprehensive benefits package, fostering both personal and professional growth.

Benefits

Medical/dental/vision plans

Life and accident insurance

401(K) and Roth options

Educational expense reimbursement

Paid parental leave

Digital mental health services

Flexible work hours

Training programs

Gallagher Thrive program

Charitable matching gift program

Qualifications

• 3+ years of proven SEO experience with a track record of improving organic search performance.
• Hands-on experience with AI technologies like machine learning and natural language processing.

Responsibilities

• Design and implement SEO strategies to boost organic search visibility and drive targeted traffic.
• Utilize AI-powered tools to enhance keyword research and content optimization.

Skills

SEO

AI technologies

Google Analytics

Content optimization

Technical SEO

Data analysis

Communication

Adaptability

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Computer Science

Tools

Ahrefs

SEMrush

Bing Clarity

Search Console

Spyfu

Job description

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Introduction

Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher's global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you'll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we'll build a legacy of trust and triumph in the dynamic world of risk management.

Overview

This role will develop and execute innovative search engine optimization strategies and tactics to maximize organic traffic, improve search rankings, and optimize content for prominence on AI platforms (e.g., ChatGPT, Gemini, Grok, Siri). Responsible for supporting multiple brands and product lines, this role will provide expertise in traditional SEO, with a focus on emerging AI technologies and futureproofing digital marketing efforts.

How You'll Make An Impact

Key Responsibilities:

• Design and implement SEO strategies to boost organic search visibility and drive targeted traffic.
• Utilize AI-powered tools (e.g., predictive analytics, NLP, or content generation platforms) to enhance keyword research, content optimization, and performance tracking.
• Conduct technical SEO audits to identify and resolve website issues, ensuring optimal crawlability and indexing.
• Analyze user behavior and search trends using AI-driven insights to refine strategies and improve conversions.
• Collaborate with content creators to develop AI-optimized, high-quality content that aligns with search intent.
• Monitor and report on SEO performance metrics using analytics platforms and provide actionable recommendations.
• Stay updated on AI advancements and SEO algorithm changes to maintain a competitive edge.
• Work cross-functionally with marketing, web development, and UX teams to integrate SEO best practices into broader digital initiatives.

About You

Qualifications:

• Bachelor’s degree in Marketing, Computer Science or a related field (or equivalent experience).
• 3+ years of proven SEO experience with a track record of improving organic search performance.
• Hands-on experience with AI technologies, such as machine learning, natural language processing, or AI-based SEO tools.
• Proficiency in SEO platforms like Google Analytics, Search Console, Bing Clarity, Ahrefs, Spyfu, and SEMrush.
• Strong understanding of technical SEO, including site architecture, schema markup, and page speed optimization.
• Familiarity with content management systems (e.g., WordPress) and basic HTML/CSS/JS knowledge.
• Analytical mindset with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication skills to collaborate with diverse teams and present insights to stakeholders.
• Adaptability to thrive in a fast-paced environment and embrace emerging technologies.

Preferred Skills:

• Experience with AI-driven content generation or personalization tools.
• Knowledge of voice search optimization and conversational AI trends.
• Understanding paid search (PPC) and its integration with SEO strategies.
• Certification in Google Analytics, SEO platforms, or AI-related courses is a plus.

Compensation And Benefits

Along with a competitive salary, great teams, and exciting career opportunities, we offer a wide range of benefits:

• Medical/dental/vision plans, starting from day one.
• Life and accident insurance.
• 401(K) and Roth options.
• Tax-advantaged accounts (HSA, FSA).
• Educational expense reimbursement.
• Paid parental leave.

Other benefits include:

• Digital mental health services (Talkspace).
• Flexible work hours (availability varies by office and job function).
• Training programs.
• Gallagher Thrive program — promoting health through challenges, workshops, and digital fitness programs.
• Charitable matching gift program.
• And more...

Inclusion and Diversity

We value inclusion and diversity (I&D) as a core part of our business. Gallagher has led with a commitment to sustainability and supporting communities for over 95 years. We embrace diverse identities, experiences, and talents to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. Gallagher is an equal opportunity employer, prohibiting discrimination based on protected characteristics and providing reasonable accommodations to qualified individuals with disabilities.