Marketing Content Strategist (Remote)

Protective Life Insurance Company; United States; Remote; USD 75,000 - 115,000; Full time

Job summary

An established industry player is seeking a Content Strategist who will craft compelling narratives and lead content strategy across multiple platforms. This role is pivotal in enhancing brand engagement and loyalty among distributors and consumers alike. You will collaborate with diverse teams to ensure content aligns with business objectives while leveraging data-driven insights to optimize performance. Join a company that values innovation and creativity, and be part of a mission that impacts millions of lives, providing peace of mind during uncertain times. If you thrive in a dynamic environment and are passionate about storytelling, this opportunity is for you.

Benefits

Comprehensive Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Paid Parental Leave

401(k) Plan with Company Matching

Employee Assistance Program

Mental Health Benefits

Cultural Observance Day

ProHealth Rewards Program

Qualifications

• 10+ years in marketing content strategy or related role.
• Proven track record in B2B marketing, specifically in financial services.
• Strong analytical skills and ability to manage multiple projects.

Responsibilities

• Collaborate with teams to align content strategies with business goals.
• Develop content distribution strategies across various channels.
• Generate engaging content ideas and maintain a content calendar.

Skills

Content Strategy

B2B Marketing

Copywriting

SEO

Analytical Skills

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Content Management Systems

Social Media Platforms

Email Marketing Tools

Job description

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life's uncertainties. Regardless of where you work within the company, you'll be helping provide protection and peace of mind when our customers need it most.

Objective:

The Content Strategist is a master storyteller and communicator. This role builds and leads brand and campaign content strategy, framework, and optimization across multiple audience segments and delivery channels to attract, engage, build trust, preference, and loyalty for our distributors and consumers.

Responsibilities:

• Collaborate with the UX Content Strategist, Creative Strategist, and key stakeholders to ensure strategies align with organizational goals, consulting with writers and designers on execution.
• Define and document content strategies that support marketing and business objectives.
• Understand business goals, audience segments, and journeys, focusing on audience needs and pain points.
• Establish content pillars and key messaging consistent with our brand identity.
• Develop content distribution strategies across channels such as websites, social media, email, paid media, direct mail, and trade shows.
• Maintain a content calendar outlining themes, formats, and schedules.
• Generate engaging content ideas in various formats including blogs, videos, infographics, etc.
• Work with research and analytics teams to align on best practices, development, and content optimization based on insights.
• Use SEO and keyword research provided by agency partners to understand customer needs and search trends.
• Present strategies and recommendations to stakeholders, including senior leaders, to ensure alignment and incorporate feedback.
• Deliver compelling presentations to advocate for ideas and guide teams.
• Collaborate with writers and designers to ensure high-quality, consistent content that adheres to brand guidelines.
• Communicate technical subjects clearly and engagingly.
• Guide best practices in content creation, including copywriting and storytelling techniques.
• Review SEO and social media recommendations for alignment with content strategy.
• Assess existing content for gaps and opportunities to inform new content strategies.
• Understand our products and services across distribution channels.
• Follow marketing processes to meet legal, compliance, and audit standards.

Qualifications/Education:

• 10+ years in marketing content strategy or related experience.
• Bachelor's degree in marketing, journalism, communications, or related field.
• Proven innovative and collaborative content strategist, with experience in B2B marketing, especially in financial services, life, and annuities.
• Extensive knowledge of content distribution, including social media and email marketing.
• Experience with content audits and inventories.
• Strong analytical skills, project management, and enthusiasm for data-driven marketing.
• High-level thinker with attention to detail.
• Ability to build relationships across all organizational levels.
• Experience mentoring creative teams.
• Excellent judgment, problem-solving, negotiation, and conflict resolution skills.
• Impeccable grammar and adaptable writing style for different audiences and brand voices.
• Effective communicator and advocate for content strategy.

Protective's targeted salary range for this position is $75,000 to $115,000, with actual salaries varying based on factors like location, skills, and experience. This range is part of the total compensation package.

This role offers additional incentives through an annual performance-based bonus.

Employee Benefits:

We prioritize employee wellbeing with comprehensive health, dental, and vision insurance, mental health support, paid time off, parental leave, disability coverage, and financial benefits like healthcare accounts, pension, and 401(k) matching. We also promote overall wellbeing through ProHealth Rewards.

Benefits eligibility may vary by position according to company plans.

Accommodations for Applicants with Disabilities:

If you need accommodations during the application process due to a disability, please email [e-mail]. Your information will be kept confidential and used solely to facilitate accommodations.

Note: This email is for disability accommodations only; do not send general employment questions here.

We are proud to be an inclusive, equal-opportunity employer committed to diversity and inclusion.