Digital Marketing Strategist — Higher Ed Data-Driven

Socket.dev; Tennessee; On-site; USD 45,000 - 61,000; Full time

Job summary

East Tennessee State University is seeking a Digital Marketing Specialist to develop, implement, and optimize digital marketing initiatives that support recruitment, retention, and the university’s reputation across channels such as paid search, paid social, display, and email.

You will collaborate with the Office of University Marketing and Communications as the primary expert on analytics, marketing automation, and Salesforce Marketing Cloud, turning data into actionable campaigns and journeys

Qualifications

• Bachelor’s degree in marketing or related field with 3+ years in digital marketing or marketing automation.
• Experience managing paid digital campaigns across multiple platforms.
• Experience with Google Analytics and reporting tools.
• Ability to lead projects with multiple stakeholders and tight deadlines.

Responsibilities

• Develop, implement, and optimize digital marketing initiatives across paid search, social, display, and email.
• Serve as university subject matter expert for analytics, tracking, and performance measurement.
• Collaborate with campus partners and leverage Salesforce Marketing Cloud for segmentation and journeys.
• Provide actionable insights through dashboards and reports; ensure campaigns are aligned with goals.
• Manage tracking infrastructure and support analytics during platform migrations.

Skills

Digital advertising platforms

Marketing automation

Audience targeting

Campaign analytics

Performance measurement

Communication skills

Project management

Attention to detail

Education

Bachelor’s degree in Marketing, Digital Media, Advertising, Communications, Information Systems, Business, or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

YouTube Ads

Google Analytics GA4

Google Data Studio

Google Tag Manager

Salesforce Marketing Cloud

Pardot / Marketing Cloud Account Engagement

HTML / CSS / PHP basics

Job description

East Tennessee State University is seeking a Digital Marketing Specialist to develop, implement, and optimize digital marketing initiatives that support recruitment, retention, and the university’s reputation across channels such as paid search, paid social, display, and email.

You will collaborate with the Office of University Marketing and Communications as the primary expert on analytics, marketing automation, and Salesforce Marketing Cloud, turning data into actionable campaigns and journeys