Marketing Strategist: Data-Driven Campaigns & Content

Eastern Kentucky University; Richmond (KY); On-site; USD 60,000 - 90,000; Full time

Job summary

Eastern Kentucky University seeks a Marketing Strategist to develop and optimize data-driven campaigns supporting enrollment, brand, and student success. You will report to the Sr. Director of Strategy and Creative and ensure initiatives are targeted, measurable, and aligned with EKU’s priorities.

You will execute audience segmentation, campaign performance analysis, and cross-channel strategy, including content and copywriting, to drive engagement and conversions across key audiences.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• Experience: Two years in marketing, content development, or communications.
• CRM familiarity: Technolutions Slate preferred.

Responsibilities

• Develops data-driven marketing strategies aligned with EKU priorities.
• Performs audience segmentation, campaign performance analysis, and multi-channel marketing.
• Creates content and copywriting across channels to drive engagement and conversion.
• Collaborates with campus partners to ensure alignment with EKU brand and goals.

Skills

Multi-channel marketing

Content development

Copywriting

Audience segmentation

Google Analytics

CRM platforms (Slate)

Email marketing

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

Technolutions Slate

CRM dashboards

Job description

Eastern Kentucky University seeks a Marketing Strategist to develop and optimize data-driven campaigns supporting enrollment, brand, and student success. You will report to the Sr. Director of Strategy and Creative and ensure initiatives are targeted, measurable, and aligned with EKU’s priorities.

You will execute audience segmentation, campaign performance analysis, and cross-channel strategy, including content and copywriting, to drive engagement and conversions across key audiences.