Digital Marketing Strategist, EMS

EducationDynamics; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Join a leading company in higher education marketing as a Digital Marketing Strategist. You will develop and optimize paid media campaigns, collaborate with teams, and drive enrollment growth. Enjoy a flexible work environment and the chance to make a significant impact.

Benefits

Medical, dental, and vision coverage

401K plan

Remote work or flexible schedules

Unlimited Paid Time Off (PTO)

Training and growth opportunities

Qualifications

• 1+ years managing PPC/SEM campaigns.
• Experience with paid search, paid social, display, or other digital media channels.

Responsibilities

• Develop and optimize paid media campaigns across channels.
• Analyze data to uncover trends and enhance performance.

Skills

Digital Marketing

Data Analysis

Collaboration

Education

Bachelor’s Degree in Marketing

Tools

Google Ads

Microsoft Excel

Job description

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Who You Are

Searching for an exciting way to expand your digital marketing career? The Digital Marketing Strategist role at EducationDynamics offers you the chance to transform the future of higher education marketing. You will develop and optimize paid media campaigns across channels such as PPC, paid social, and retargeting/display. Your strategic vision will influence how prospective students discover and engage with our partner institutions, driving enrollment growth and transforming lives.

This is more than just a marketing job; it’s an opportunity to be part of a collaborative, innovative team that values data-driven decision-making. You’ll have access to cutting-edge tools and the support of dedicated colleagues, crafting strategies that push the boundaries of higher education marketing. Our flexible work environment allows you to manage your schedule while making a real industry impact. Join us at EducationDynamics and help us transform higher education.

Here Are The Abilities We Seek

• Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages
• Test and improve performance to meet client goals using PPC/paid search, paid social, retargeting, and display media campaigns
• Collaborate with Account Managers & Digital Media leadership to develop ideas, implement plans, and measure results
• Analyze data to uncover trends and opportunities to enhance performance and ROI
• Run trials on ad creative, landing page designs, beta opportunities, vendors, and other campaign elements to maximize results
• Identify and present new growth opportunities to clients to improve digital marketing ROI
• Manage relationships with vendors to optimize budget and performance
• Participate in client calls to discuss account performance, data interpretation, and actionable plans
• Collaborate across channels with other teams to provide clients with a comprehensive view of their digital activities

Who We Are

EducationDynamics is a strategic partner dedicated to helping schools meet the challenges of serving the Modern Learner. Our mission is to expand educational opportunities by helping colleges and universities understand, engage, and serve all students. For over 35 years, we have specialized in marketing, enrollment management, market research, inquiry generation, consulting, and student retention, making us the largest provider of unbundled enrollment growth services.

Our capabilities are enhanced by our sister companies, RW Jones Agency and Rankin Climate, which broaden our range of impactful solutions.

What You Offer

Educational Requirements and Background

• Bachelor’s Degree in Marketing, Communication, Analytics, or a related field, or comparable work experience

Required Skills

• 1+ years managing PPC/SEM campaigns
• Experience with paid search, paid social, display, or other digital media channels
• Google Ads, Microsoft Ads, or related certification
• Proficiency in Microsoft Excel for trend analysis (pivot tables, VLOOKUPs, etc.)
• Knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

Preferred Skills

• Google Analytics, Facebook Blueprint, or related certifications
• Experience with third-party management tools like Marin, DoubleClick Search, Kenshoo/Skai
• Familiarity with HTML and JavaScript
• Understanding of the Higher Education and Post-Secondary Education sector

What We Offer

Our Core Values

• Working Together: We value our team and enjoy our collaborative work.
• Working with Standards: We uphold high standards.
• Driving Great Outcomes: We focus on achieving results and making an impact.

Our Commitment to Advancement

At EDDY, we support learning and growth through tuition reimbursements for accepted universities. We recognize hard work and promote from within.

Other Advantages

• Medical, dental, and vision coverage
• 401K plan
• Remote work or flexible schedules
• Unlimited Paid Time Off (PTO)
• Training and growth opportunities

Physical Factors

The physical demands and work environment are typical for this role. Reasonable accommodations are available for individuals with disabilities.

Physical demands: Walking, sitting, handling objects, reaching, balancing, stooping, talking, hearing, and specific vision abilities are required.

Equal Employment Opportunity

EducationDynamics, LLC is an Equal Opportunity Employer. We do not discriminate based on protected statuses and provide accommodations for individuals with disabilities.