Digital Media Strategist

RKD Group; United States; Remote; USD 50,000 - 60,000; Full time

Job summary

A leading direct response marketing agency is seeking a Digital Media Strategist to develop and implement media strategies for nonprofit clients. This remote-first role involves collaborating with clients, analyzing media performance, and presenting actionable insights. Ideal candidates will have strong analytical and communication skills, with experience in various digital media channels. Join a dynamic team dedicated to making a meaningful impact.

Benefits

Medical insurance

Vision insurance

401(k)

Qualifications

• 1-2 years’ experience with digital direct response media in an agency environment.
• Experience developing digital media strategies is preferred.

Responsibilities

• Develop client-facing media strategies and educate clients.
• Review and provide insights on digital media program performance.
• Compile digital media strategy briefs for clients.

Skills

Planning

Organization

Communication

Analytical Skills

Problem-Solving

Education

Bachelor’s Degree

Tools

Programmatic Display

Paid Search

Facebook / Instagram

Connected TV

Video

Programmatic Audio

Native Advertising

Job description

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RKD Group is a leading direct response marketing and advertising agency dedicated to serving nonprofits. Headquartered in Dallas, Texas, we are a remote-first company that has helped hundreds of nonprofits raise billions of dollars to drive meaningful impact.

The Digital Media Strategist is one of the primary contacts for developing client-facing media strategies and educating clients and colleagues. They will serve as a key link between media operations and the client and therefore must be able to speak knowledgably and confidently regarding actionable next steps while relaying client needs. Day to day responsibilities include attending internal meetings to assess client goals and objectives, developing strategic media plans and media campaign strategy documents, attending client meetings to present digital media strategies and fielding strategy-related questions.

Digital Media Strategist will also review and provide insights on digital media program performance, suggest optimizations, and adjust strategic digital media plans accordingly. This includes polishing of client reporting and having an in-depth understanding of all reports and metrics to address client questions and concerns. While media operations will conduct post-campaign reporting, the media strategist is responsible for aggregating data from various data sources into finished, client-facing reports and resources.

Responsibilities and Expectations:

• Understand the marketing and fundraising goals and objectives of assigned clients’ programs
• Knowledgeable regarding all facets of RKD Digital, including heavy search, social, and display
• Develop digital media plans
• Compile digital media strategy briefs for clients that will be incorporated into broader strategy briefs
• Participate in client meetings to present and answer questions related to digital strategies including:
• Expansion and growth opportunities
• Review client media performance to assess and evaluate the effectiveness of the strategy and optimizations necessary to meet program goals

Requirements:

The successful candidates will be able to demonstrate:

• Excellent planning and organization skills along with strong attention to detail.
• Interpersonal and communication skills, verbal and written, both internal and external.
• Strong analytical skills and the ability to develop client strategy, while maximizing the use of internal resources.
• Efficient problem-solving while demonstrating confident and persuasive presentation skills, with a strong customer focus.
• Experience with the following Digital Media Channels:
• Programmatic Display
• Paid Search
• Facebook / Instagram
• Connected TV
• Video
• Programmatic Audio
• Native Advertising
• Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies.
• Taking initiative and responsibility, while adapting to change in a fast-paced, demanding environment.

Education and Experience:

• Bachelor’s Degree.
• 1-2 years’ experience with digital direct response media in an agency environment, which may include internships.
• Experience developing digital media strategies is preferred.

Pay range expected for the position: $50,000 to $60,000 annually.

Position reports through the Dallas office, TX, but could be remote.

Qualified candidates, please apply to this position using the link below.

https://rkdgroup.com/about-us/careers/

RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.

RKD Group is an Equal Employment Opportunity employer.

No sponsorships available for this position.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Strategy/Planning

• Industries

  Marketing Services, Advertising Services, and Philanthropic Fundraising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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