Digital Marketing Strategist

North; United States; Remote; USD 76,000 - 115,000; Full time

Job summary

An innovative company is seeking a Digital Marketing Strategist to lead the charge in enhancing brand awareness and engagement through cutting-edge digital marketing strategies. This role involves developing and implementing effective paid search and social media campaigns, collaborating with cross-functional teams, and utilizing advanced analytics to drive performance. Join a diverse team dedicated to revolutionizing payment solutions and making a significant impact in the industry. If you have a passion for digital marketing and a proven track record of success, this is the perfect opportunity to take your career to new heights.

Benefits

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being Program

Paid Maternity & Paternity Leave

Education Assistance

Company-funded Lifestyle Spending Account

Qualifications

• 5+ years of experience in digital marketing and website management.
• Experience with paid search and social media advertising platforms.
• Strong analytical and project management skills.

Responsibilities

• Develop and implement PPC strategies using Google Ads and Bing Ads.
• Collaborate with teams to optimize customer experience and brand consistency.
• Measure responses to program changes using Google Analytics.

Skills

Paid Search Advertising

Social Media Advertising

Google Ads

Bing Ads

CRM Software

Content Management Systems (CMS)

Analytical Skills

Project Management

Written Communication

Verbal Communication

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Advertising

Bachelor’s Degree in English

Tools

Google Analytics

Google AdWords

HTML

Job description

Join to apply for the Digital Marketing Strategist role at North.

Get AI-powered advice on this job and more exclusive features.

North - Remote

Let’s go North, together.

Join our mission to build the largest suite of credit card processing and merchant services. It’s one simple payment platform backed by the most diverse payment companies. From credit card processing to back-office management, North points the way to smarter, faster, and better payment solutions.

What you'll do:

1. Develop and implement paid search (PPC) strategies using platforms such as Google Ads and Bing Ads to generate leads and improve brand awareness.
2. Develop and implement paid social media strategies to generate brand awareness, improve engagement and brand loyalty, and generate leads.
3. Assist in creating and improving the efficacy of the company’s digital marketing assets and dynamic media.
4. Increase traffic to multiple company sites and improve lead generation from those sites.
5. Collaborate with marketing analysts, IT, CRM, and other systems to ensure digital campaigns are managed and tracked throughout the sales process.
6. Establish best practices and explore new methods in digital marketing to meet the company’s objectives for customer engagement, lead generation, and brand loyalty.
7. Liaise with Marketing, Sales, Design, Product, and Content teams to optimize customer experience and ensure brand consistency.
8. Manage in-house designers and developers and coordinate with outsourced website/application designers and developers.
9. Identify online/digital advertising needs and opportunities to reach target audiences.
10. Work with business unit leaders to develop and execute business-specific digital strategies.
11. Measure responses to program changes using Google Analytics and other tools. Create analysis reports, KPIs, and dashboards to communicate digital strategy performance and impact.

What we need from you:

1. Bachelor’s degree in Marketing, Communications, Advertising, English, or related field with at least five (5) years of experience in digital marketing and website management.
2. Experience with paid search advertising and social media advertising.
3. Experience with Google Ads, Bing Ads, and social media advertising platforms.
4. Demonstrable experience with CRM software and Content Management Systems (CMS).
5. Understanding of UTM tracking.
6. Excellent written and verbal communication skills.
7. Strong analytical and project management skills.
8. Experience monitoring and tracking online advertising through Google Analytics and Google AdWords.
9. Some familiarity with web design and HTML.

Travel Requirements: >5%

License and Certification Requirements: Google Ads Certification required.

Salary Range: $76,000-$115,000. Pay varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full benefits package during the interview process.

Please note: North is a US-based company and does not offer sponsorship for this position at this time.

What we offer:

• Medical, Dental, & Vision Coverage
• Flexible Paid Time Off
• 401(k) + Match
• Mental Health Support & Well-Being Program
• Paid Maternity & Paternity Leave
• Education Assistance
• Company-funded Lifestyle Spending Account

Who we are:

North and our family of companies are committed to helping entrepreneurs grow their businesses. We provide comprehensive payment solutions for physical storefronts and online businesses, offering customized solutions for enterprise clients and personal service that stands out in the industry.

Let’s go North, together! Join our diverse team of innovators and doers to shape the future of payments technology. We celebrate diversity and are an equal opportunity employer.

To learn more about North, visit north.com.