Sr. Marketing Strategist

WellSky; United States; Remote; USD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Sr Marketing Strategist, where you'll develop impactful marketing initiatives for healthcare payers and health plans. This role involves creating multi-channel campaigns, analyzing marketing effectiveness, and collaborating with various teams to drive growth. With a focus on innovation and inclusiveness, you'll be part of a culture that values independent thinking and teamwork. Enjoy comprehensive benefits, including generous paid time off and educational assistance, while making a difference in the healthcare landscape.

Benefits

Excellent medical, dental, and vision benefits

Mental health benefits through TelaDoc

Prescription drug coverage

Generous paid time off, plus 13 paid holidays

Paid parental leave

100% vested 401(K) retirement plans

Educational assistance up to $2500 per year

Qualifications

• 4-6 years of relevant marketing experience required.
• Bachelor's degree or equivalent work experience.

Responsibilities

• Oversee marketing programs for effectiveness and results.
• Manage demand generation programs and email marketing campaigns.
• Collaborate on paid advertising efforts and reporting.

Skills

Marketing Strategy

Campaign Management

Data Analysis

Content Development

Salesforce

Marketo

Communication Skills

Education

Bachelor's Degree

Tools

Marketo

Salesforce

Job description

The Sr Marketing Strategist is responsible for developing marketing initiatives and campaigns for payer and health plans with the guidance of business and marketing leadership. The scope of this job includes conducting research, creating messaging, and executing comprehensive multi-channel marketing campaigns that fuel the growth of key markets and segments.

This position is based at WellSky's World Headquarters in Overland Park, KS. We invite you to apply today and join us in shaping the future of healthcare!

Key Responsibilities:

• Oversee marketing programs and ensure channel effectiveness, measurable results, and timely follow-up by sales team.
• Supports new solution launches, retention campaigns, monitor strategic add-on sales, and offer unique solutions that accelerate sales efforts and support revenue goals.
• Actively monitor the marketing and sales pipeline dashboards and metrics.
• Manage creative and development for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage currently planned events and identify new potential events.
• Collaborate with growth marketing team on paid advertising efforts including creation, execution, and post-campaign reporting.
• Create and evolve messaging for presentations and outbound talk tracks to optimize for conversion.
• Understand the competitive landscape, serve as a subject matter expert and go-to resource, offer outside-of-the-box ideas, and adapt approaches for key market segments.
• Perform other job duties as assigned.

Required Qualifications:

• Bachelor's degree or equivalent work experience
• At least 4-6 years' relevant work experience

Preferred Qualifications:

• Experience with selling or marketing to payers
• Hands-on use of Marketo or another marketing automation platform
• Understanding of the transitions of care space or healthcare tech space
• Working knowledge of Salesforce or a similar CRM
• Content development and writing experience, such as webinars, white papers, or blogs
• Basic understanding of sales organization dynamics and pipeline generation tactics

Job Expectations:

• Ability to travel up to 20% based on business needs
• Willing to work additional hours or irregular hours as needed
• Must work in accordance with applicable security policies and procedures to safeguard company and client information
• Must be able to sit and view a computer screen for extended periods of time

#LI-OF1

#LI-Remote

WellSky is where independent thinking and collaboration come together to create an authentic culture. We thrive on innovation, inclusiveness, and cohesive perspectives. At WellSky you can make a difference.

WellSky provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law. WellSky is proud to be a drug-free workplace.

Applicants for U.S.-based positions with WellSky must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Certain client-facing positions may be required to comply with applicable requirements, such as immunizations and occupational health mandates.

Here are some of the exciting benefits full-time teammates are eligible to receive at WellSky:

• Excellent medical, dental, and vision benefits
• Mental health benefits through TelaDoc
• Prescription drug coverage
• Generous paid time off, plus 13 paid holidays
• Paid parental leave
• 100% vested 401(K) retirement plans
• Educational assistance up to $2500 per year