Digital Marketing Specialist: WordPress & SEO Mastery

Mary Free Bed Rehabilitation; Grand Rapids (MI); On-site; USD 55,000 - 75,000; Full time

Job summary

Mary Free Bed Rehabilitation Hospital in Grand Rapids, MI, is seeking a Digital Marketing Specialist to maintain and strengthen our digital presence. You will manage WordPress content, update profiles, and support SEO across our network.

You will collaborate with the marketing team to ensure brand consistency, deliver timely digital requests, and produce performance reports to guide decisions.

Qualifications

• Bachelor's degree in a related field.
• Excellent writing and proofreading skills.
• Experience in the back end of WordPress.
• Knowledge of digital analytics.
• Excellent communication and collaboration skills.
• Ability to multi-task for timely project completion.
• Demonstrated commitment to organizational mission.
• A portfolio or samples of digital advertising campaign work will be required.

Responsibilities

• Manages and maintains online business profiles (Google Business Profile, Yelp and others), including hours, holiday hours, photos, review responses and creation of new profiles as needed.
• Performs general website maintenance in WordPress: edit and create pages, publish blogs, podcasts and in-the-media posts, update location pages, staff listings and logos, and manage redirects.
• Completes enhanced website updates, including forms, headers and footers.
• Conducts SEO audits and implement recommendations as assigned by the digital marketing manager.
• Pulls and prepares digital performance data reports as assigned by the digital marketing manager.
• Collaborates with departments across the Mary Free Bed system to fulfill digital requests and ensure consistency with brand and organizational standards.
• Writes and proofreads web content in accordance with AP style.

Skills

WordPress backend

Writing skills

Proofreading

Digital analytics

Communication skills

Multi-tasking

Campaign portfolio

Brand consistency

Education

Bachelor's degree in related field

Tools

WordPress

Job description

Mary Free Bed Rehabilitation Hospital in Grand Rapids, MI, is seeking a Digital Marketing Specialist to maintain and strengthen our digital presence. You will manage WordPress content, update profiles, and support SEO across our network.

You will collaborate with the marketing team to ensure brand consistency, deliver timely digital requests, and produce performance reports to guide decisions.