Senior Social Media & Content Strategy Lead

Mary Free Bed Rehabilitation Hospital; Grand Rapids (MI); On-site; USD 70,000 - 100,000; Full time

Job summary

Mary Free Bed Rehabilitation Hospital in Grand Rapids, MI seeks an experienced Social Media Manager to lead strategy and execution across the system. You will guide content development, measure performance, and mentor a growing team to deliver on-brand social experiences.

You'll translate audience insights into actionable plans, collaborate with writers, designers and marketers, and ensure content meets brand voice, accessibility and quality standards across platforms.

Qualifications

• Bachelor's degree in marketing, communications, journalism, digital media or a related field, or equivalent professional experience.
• 7–10 years of progressive professional experience in social media and digital content.
• 3–5 years of experience leading and developing teams, with demonstrated expertise in social media strategy.
• Demonstrated experience developing and leading social media strategy for a brand, organization or agency.
• Exceptional writing, editing and storytelling skills with demonstrated expertise creating content for social media.
• Strong portfolio demonstrating social content, writing, campaigns, and measured strategic work. A portfolio or work samples must be submitted with the application.
• Demonstrated results from social media projects, including engagement, audience growth, reach, video performance, traffic or other relevant metrics.
• Experience using social analytics, reporting and audience insights to guide strategy and content decisions.
• Advanced knowledge of major social platforms, platform-native content, audience behavior and emerging trends.

Responsibilities

• Develops and leads Mary Free Bed's systemwide organic social media strategy in support of organizational and marketing priorities.
• Manages and mentors a growing team responsible for creating, editing, producing, publishing and optimizing social content.
• Defines channel strategies, audiences, objectives and content approaches across Mary Free Bed social platforms.
• Responsible for social media measurement and reporting, establishing KPIs and benchmarks for channels, campaigns and content.
• Owns the social editorial calendar, balancing campaigns, organizational priorities, evergreen content and timely opportunities.
• Translates performance data, audience behavior and social listening into actionable recommendations for social strategy and content.
• Collaborates with writers, designers, photographers, videographers and marketing strategists on social campaigns and content.
• Identifies trends, emerging platforms and new opportunities to strengthen Mary Free Bed's social presence and audience engagement.
• Serves as a hands-on content leader developing original social content from concept through publication.
• Edits and proofreads compelling social copy that reflects the Mary Free Bed voice and adapts naturally across platforms and audiences.
• Helps identify compelling stories across the Mary Free Bed system and determine how to tell them effectively through social media.
• Ensures social content consistently meets Mary Free Bed brand, voice, accessibility and quality standards.
• Develops scalable social media standards, workflows and best practices for Mary Free Bed programs, locations and partnerships.
• Manges and defines internal social programs, including training, resources, toolkits and brand guidance.
• Provides social media expertise, consultation and training to employees, clinicians and leaders throughout the system.
• Provides strategic, editorial and creative direction that strengthens content quality and develops team capabilities.
• Oversees multiple projects, stakeholders and deadlines within a project management system.
• Completes other duties as assigned.

Skills

Social strategy

Team leadership

Content creation

Writing & editing

Analytics

Project management

Brand voice

Storytelling

Education

Bachelor's degree in marketing, communications, journalism, digital media or related field

Tools

Sprout Social

Meta Business Suite

Job description

Mary Free Bed Rehabilitation Hospital in Grand Rapids, MI seeks an experienced Social Media Manager to lead strategy and execution across the system. You will guide content development, measure performance, and mentor a growing team to deliver on-brand social experiences.

You'll translate audience insights into actionable plans, collaborate with writers, designers and marketers, and ensure content meets brand voice, accessibility and quality standards across platforms.