WordPress-Driven Digital Marketing & SEO Specialist

Mary Free Bed; Grand Rapids (MI); On-site; USD 52,000 - 75,000; Full time

Job summary

Mary Free Bed Rehabilitation Hospital in Grand Rapids, MI is seeking a Digital Marketing Specialist to strengthen our online presence across websites and profiles.

You will manage WordPress updates, edit pages and blogs, maintain Google Business Profile and other listings, perform SEO audits, and prepare performance reports to guide marketing decisions.

Collaborating with the External Relations team, you ensure brand consistency and engaging content that helps patients access care.

Qualifications

• Bachelor's degree in a related field.
• Excellent writing and proofreading skills.
• Experience in the back end of WordPress.
• Knowledge of digital analytics.
• Excellent communication and collaboration skills.
• Ability to multi-task for timely project completion.
• A portfolio or samples of digital advertising campaign work will be required.

Responsibilities

• Manages and maintains online business profiles (Google Business Profile, Yelp and others).
• Performs general website maintenance in WordPress: edit and create pages, publish blogs, podcasts and in-the-media posts, update location pages, staff listings and logos, and manage redirects.
• Completes enhanced website updates, including forms, headers and footers.
• Conducts SEO audits and implement recommendations as assigned by the digital marketing manager.
• Pulls and prepares digital performance data reports as assigned by the digital marketing manager.
• Collaborates with departments across the Mary Free Bed system to fulfill digital requests and ensure consistency with brand and organizational standards.
• Writes and proofreads web content in accordance with AP style.

Skills

WordPress backend

Excellent writing

Digital analytics

Communication & collaboration

Multi-tasking

Portfolio samples

Education

Bachelor's degree in a related field

Job description

Mary Free Bed Rehabilitation Hospital in Grand Rapids, MI is seeking a Digital Marketing Specialist to strengthen our online presence across websites and profiles.

You will manage WordPress updates, edit pages and blogs, maintain Google Business Profile and other listings, perform SEO audits, and prepare performance reports to guide marketing decisions.

Collaborating with the External Relations team, you ensure brand consistency and engaging content that helps patients access care.