Remote Digital Marketing Specialist: SEO/SEM & Content

MedVirtual; United States; Remote; MXN 1,027,000 - 1,588,000; Full time

Benefits offered by this job

Remote work

USD pay

Internet allowance

HMO insurance

Retirement fund

US holidays

Paid vacation and sick leaves

Job summary

MedVirtual is seeking a skilled Digital Marketing Specialist to support SEO/SEM, content creation, and campaign management for professional services clients. The role covers WordPress, Squarespace, and adherence to brand guidelines while optimizing on-page SEO and performance metrics.

You will build strategies, manage budgets, and report on ROAS, traffic, and conversions. Strong English writing and familiarity with marketing tools are required.

Qualifications

• 2+ years running SEO and SEM for real businesses (agency or direct).
• Hands-on WordPress experience (Fusion Builder, Elementor, Gutenberg, Divi, or similar).
• Hands-on Squarespace or similar website building solution experience.
• Strong copywriting for web pages, ads, and meta content.
• Google Ads and Google Analytics 4 (certifications are fine, real campaign work is better).
• Google Search Console, Bing Webmaster Tools.
• Working knowledge of HTML structure.
• Clear written English for client-facing work.

Responsibilities

• Analyze client websites, traffic, ad accounts, and competitors.
• Build digital marketing strategies that fit each client's budget and goals.
• Recommend channel mix, messaging direction, and KPIs.
• Adjust strategies based on performance data.
• Build and edit pages on WordPress and Squarespace.
• Follow established design systems and brand guidelines.
• Adjust design systems when new content requires it.
• Keep page structure, hierarchy, and on-page SEO clean.
• Run keyword research and competitive analysis.
• Write and implement white-hat SEO (titles, meta, headings, internal linking, schema).
• Plan and author content based on search intent and ranking opportunity.
• Run regular technical SEO checks and fix what is broken.
• Track rankings, traffic, and conversions and report on what changed.
• Build and launch paid search campaigns (Google Ads, Microsoft Ads).
• Write ad copy, build ad groups, set up conversion tracking.
• Manage spend against the client's specified budget.
• Run regular optimization reviews: bids, keywords, negatives, ad copy, landing pages.
• Report on cost per lead, ROAS, and other agreed metrics.

Skills

SEO

SEM

WordPress

Squarespace

Copywriting

Google Ads

Google Analytics 4

HTML

GSC/Bing Tools

Tools

Fusion Builder

Elementor

Gutenberg

Divi

Ahrefs

Semrush

Moz

Screaming Frog

Google Data Studio

Mailchimp

Klaviyo

Constant Contact

Job description

MedVirtual is seeking a skilled Digital Marketing Specialist to support SEO/SEM, content creation, and campaign management for professional services clients. The role covers WordPress, Squarespace, and adherence to brand guidelines while optimizing on-page SEO and performance metrics.

You will build strategies, manage budgets, and report on ROAS, traffic, and conversions. Strong English writing and familiarity with marketing tools are required.