Digital Marketing Assistant

Handy Toyota; Montpelier (VT); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Vacation and sick leave

401K

Job summary

Handy Toyota in St. Albans City, Vermont seeks a motivated Internet Marketing professional to boost website traffic and conversions.

This is an individual contributor role focused on increasing awareness and sales of our products and services. The ideal candidate has extensive online marketing experience, a passion for data-driven optimization, and strong communication skills to collaborate across departments.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• Proven experience in online marketing.
• Expertise in driving website traffic and optimizing conversion rates.
• Knowledge of content optimization and SEO.
• Excellent communication and presentation skills.
• Ability to drive and own projects from planning to completion.
• Ability to multitask and manage time effectively.

Responsibilities

• Develop and implement online marketing strategies to drive traffic to the website and optimize conversion rates.
• Monitor website analytics and trends, utilizing the data to inform strategy and optimizations.
• Plan and execute content marketing strategy, optimizing content for maximum reach and engagement.
• Research and stay updated on current online marketing trends, and how they may be applied to the business.
• Develop and manage relationships with industry influencers.
• Collaborate with other departments in the execution of marketing programs.

Skills

Online marketing

Website traffic optimization

Conversion rate optimization

SEO basics

Content marketing

Education

Bachelor's degree in Marketing

Job description

Job Summary

Handy Toyota is seeking a motivated and experienced Internet Marketing professional to join our team in St. Albans City, Vermont. The ideal applicant will have extensive online marketing experience and a passion for driving website traffic and conversion rates. This is an individual contributor role, and the selected individual will be responsible for increasing awareness and sales of our products and services.

Compensation & Benefits

We offer an attractive compensation package with competitive base rate commensurate with education and experience. Additionally, we offer a comprehensive benefits package including health, dental, and vision insurance, vacation and sick leave, and 401K.

Responsibilities

• Develop and implement effective online marketing strategies and campaigns to drive traffic to the website and optimize conversion ratesMonitor website analytics and trends, utilizing the data to inform strategy and optimizationsPlan and execute content marketing strategy, optimizing content for maximum reach and engagementResearch and stay updated on current online marketing trends, and how they may be applied to the businessDevelop and manage relationships with industry influencersCollaborate with other departments in the execution of marketing programs

Requirements

• Bachelor’s degree in Marketing or related field, or equivalent experienceProven experience in online marketingExpertise in driving website traffic and optimizing conversion ratesKnowledge of content optimization and SEOExceptional communication and presentation skillsAbility to drive and own projects from planning to completionAbility to multitask and manage time effectively

EEOC Statement

Handy Toyota is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic.All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other legally protected characteristic.

This job description is intended to provide an outline of all responsibilities and duties for this position. The job description may be subject to change at the discretion of Handy Toyota.