Digital Marketing Specialist - Traffic & Conversions

Handy Toyota; Montpelier (VT); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Vacation and sick leave

401K

Job summary

Handy Toyota in St. Albans City, Vermont seeks a motivated Internet Marketing professional to boost website traffic and conversions.

This is an individual contributor role focused on increasing awareness and sales of our products and services. The ideal candidate has extensive online marketing experience, a passion for data-driven optimization, and strong communication skills to collaborate across departments.

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• Proven experience in online marketing.
• Expertise in driving website traffic and optimizing conversion rates.
• Knowledge of content optimization and SEO.
• Excellent communication and presentation skills.
• Ability to drive and own projects from planning to completion.
• Ability to multitask and manage time effectively.

Responsibilities

• Develop and implement online marketing strategies to drive traffic to the website and optimize conversion rates.
• Monitor website analytics and trends, utilizing the data to inform strategy and optimizations.
• Plan and execute content marketing strategy, optimizing content for maximum reach and engagement.
• Research and stay updated on current online marketing trends, and how they may be applied to the business.
• Develop and manage relationships with industry influencers.
• Collaborate with other departments in the execution of marketing programs.

Skills

Online marketing

Website traffic optimization

Conversion rate optimization

SEO basics

Content marketing

Education

Bachelor's degree in Marketing

Job description

Handy Toyota in St. Albans City, Vermont seeks a motivated Internet Marketing professional to boost website traffic and conversions.

This is an individual contributor role focused on increasing awareness and sales of our products and services. The ideal candidate has extensive online marketing experience, a passion for data-driven optimization, and strong communication skills to collaborate across departments.