Website Marketing Specialist: SEO & Conversion

Vantor Inc.; Westminster (CO); On-site; USD 62,000 - 91,000; Full time

Benefits offered by this job

401(k) with company match

Mental health resources

Student loan repayment assistance

Adoption reimbursement

Pet insurance

Job summary

Vantor, a leader in spatial intelligence, seeks a Marketing Specialist to own and continuously improve our website as the primary brand and demand-generation channel.

This role blends disciplined digital publishing, content governance, SEO, landing-page development, conversion optimization and performance reporting to translate our brand messaging into clear digital experiences that help priority audiences find, understand and act on relevant information.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Hands-on experience publishing website content through a CMS in a marketing setting.
• Working knowledge of SEO fundamentals including keyword research and metadata.
• Experience building or optimizing landing pages, CTAs, forms and conversions.
• Ability to use web analytics to evaluate traffic, engagement and conversion.
• Strong project-management and organizational skills.
• Clear written and verbal communication and cross-functional collaboration.
• Knowledge of accessibility, governance, QA and brand consistency.

Responsibilities

• Manage the Vantor website as a primary brand and demand-generation channel.
• Maintain website structure, governance, publishing standards, accessibility and brand consistency.
• Translate brand and messaging into clear digital journeys addressing needs and use cases.
• Develop and optimize campaign landing pages, CTAs, forms and conversion paths.
• Maintain a disciplined website backlog, intake process and publishing cadence across priorities.
• Lead SEO execution, including keyword strategy, on-page optimization and technical health.
• Collaborate with Content, Creative, Campaigns and Product Marketing to launch experiences on schedule.
• Monitor and report on organic traffic, engagement and conversion; share actionable insights.
• Use data to improve navigation, UX, content effectiveness and conversions.
• Support paid media, email, web forms and marketing automation for coherent journeys.

Skills

SEO fundamentals

Content governance

Backlog management

Analytics interpretation

Project management

Cross-functional collaboration

Communication skills

Accessibility awareness

Education

Bachelor's degree in marketing, communications, digital media, business or related field

Tools

Salesforce

Pardot

Sanity CMS

Google Analytics

HTML/CSS basics

Job description

Vantor, a leader in spatial intelligence, seeks a Marketing Specialist to own and continuously improve our website as the primary brand and demand-generation channel.

This role blends disciplined digital publishing, content governance, SEO, landing-page development, conversion optimization and performance reporting to translate our brand messaging into clear digital experiences that help priority audiences find, understand and act on relevant information.