Digital Marketing Specialist: Google Ads & GA4 Pro

Harkins; Scottsdale (AZ); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

FREE MOVIES

Health incentive programs

401K match

Medical, Vision and Dental Benefits

Education Reimbursement

Big-Box Memberships

Job summary

Harkins Theatres in Scottsdale, AZ is seeking a Digital Marketing Specialist to optimize paid campaigns across Google Ads and other platforms and to maintain the website/app using the CMS.

You will own GA4 reporting and Google Tag Manager strategies, analyze performance, and collaborate with IT to improve conversions and brand visibility. A Bachelor's degree and 2+ years in digital marketing are required.

Qualifications

• Bachelor's degree in a related field.
• 2+ years of digital marketing experience.
• Google Ads certification and GA4 experience.
• Strong project management and analytical skills.
• Ability to collaborate with marketing and IT teams.
• Excellent written and verbal English communication.

Responsibilities

• Develops and optimizes campaigns across Google Ads and other paid media platforms, including budgeting, targeting, and reporting.
• Monitors daily spend, adjusts bidding strategies, and manages budgets for paid ads.
• Designs web/app pages and guest journeys to increase ticket sales, guest engagement, and brand awareness.
• Analyzes user behavior and marketing performance to inform strategic decisions and improve conversions.
• Identifies opportunities in website/app journeys and flags technical issues.
• Works with IT for GA4 and GTM reporting and recommendations to leadership.
• Owns SEO strategy by identifying technical, on-page and content optimization opportunities.
• Collaborates with IT and marketing to support digital promotions and platform improvements.
• Regular attendance and physical presence at the work site.

Skills

Digital marketing

Analytics

Project management

Collaboration

Education

Bachelor's degree in related field

Tools

Google Ads

GA4

Google Tag Manager

Excel

Job description

Harkins Theatres in Scottsdale, AZ is seeking a Digital Marketing Specialist to optimize paid campaigns across Google Ads and other platforms and to maintain the website/app using the CMS.

You will own GA4 reporting and Google Tag Manager strategies, analyze performance, and collaborate with IT to improve conversions and brand visibility. A Bachelor's degree and 2+ years in digital marketing are required.