Digital Marketing Specialist: Campaigns & Web Optimization

The Sports Facilities Companies; Clearwater (FL); On-site; USD 50,000 - 65,000; Full time

Job summary

The Sports Facilities Management, LLC is seeking a Digital Marketing Specialist to support digital campaigns, project coordination, and performance tracking. You will work with the Marketing Operations team and in-house developers to ensure campaigns, landing pages, and online initiatives meet brand standards and timelines.

Primary duties include account setup, tracking pixel implementation, and regular reporting using Google Analytics, SEMrush, and other tools; plus WordPress Elementor edits

Qualifications

• Bachelor's degree in marketing, communications, or related field preferred.
• 1-3 years of digital marketing coordination or project management experience.
• Experience in multi-location, franchise, or agency settings a plus.

Responsibilities

• Implement digital marketing campaigns across email, social, and paid media channels.
• Create startup digital footprints across Google Business, Yelp, TripAdvisor, Meta, LinkedIn, etc.
• Coordinate tracking pixels with web strategy for cross-platform measurement.
• Manage email marketing software, forms, and data collection with anti-spam compliance.
• Support SEO by implementing on-page and off-page tactics and reporting.
• Oversee campaign timelines and ensure assets are delivered on schedule.
• Collaborate with facility marketing teams to gather information and proof materials.
• Make on-demand website changes in WordPress Elementor.
• Partner with the in-house web manager for pages and site enhancements.
• Document, prioritize, QC, and test all web requests before launch.
• Review pages for accuracy, functionality, and alignment with goals.
• Monitor performance using Google Analytics, SEMrush, social insights, and reports.
• Produce regular cross-department reports and KPIs.
• Create on-demand reports in Placer.AI, Seamless.AI, and similar tools.
• Coordinate with Digital Marketing Strategist on priorities.

Skills

Campaign coordination

Project management

Google Analytics

SEMrush

WordPress Elementor

Email marketing tools

Collaboration

SEO basics

Education

Bachelor's degree in marketing, communications, or related field

Tools

Google Analytics

SEMrush

HubSpot CRM

Email marketing software

WordPress Elementor

Asana

Trello

Monday.com

Job description

The Sports Facilities Management, LLC is seeking a Digital Marketing Specialist to support digital campaigns, project coordination, and performance tracking. You will work with the Marketing Operations team and in-house developers to ensure campaigns, landing pages, and online initiatives meet brand standards and timelines.

Primary duties include account setup, tracking pixel implementation, and regular reporting using Google Analytics, SEMrush, and other tools; plus WordPress Elementor edits