Paid Media Strategist – B2B Growth & Demand Gen

WillScot; Scottsdale (AZ); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

Disability & life insurance

Paid time off (including holidays)

Retirement savings plan with company 2

Company match

Job summary

WillScot is seeking a Paid Media Specialist to optimize and scale our paid media programs across Google Ads, Microsoft Ads, LinkedIn, Meta, and more. You will partner with Marketing, Sales, Analytics, and Product to drive lead generation and revenue growth.

You'll manage campaigns end-to-end, including setup, testing, optimization, and reporting, with a focus on improving CPL, CPA, and ROAS while aligning with business objectives. This is an in-office role located in Scottsdale, AZ.

Qualifications

• Requires 3+ years of digital marketing, demand generation, or campaign operations experience.
• Experience supporting B2B marketing and demand generation programs across multiple channels.
• Familiarity with Google Ads, Microsoft Advertising, LinkedIn, Meta, and programmatic platforms.

Responsibilities

• Build, launch, and manage paid media campaigns across search, social, and other digital platforms.
• Develop audience targeting, campaign structures, and lead generation strategies.
• Manage budgets, bidding strategies, and daily pacing for efficiency.
• Conduct keyword research, audience analysis, competitor research, and audits.
• Monitor and optimize performance using CPL, CPA, ROAS, and conversion metrics.
• Create, test, and refine ad copy, assets, audiences, and targeting.
• Collaborate with Marketing, Analytics, Product, and CRO teams to improve tracking and landing pages.
• Design and deliver performance reports and actionable insights.
• Execute and analyze A/B and multivariate tests.

Skills

Paid media campaigns

Audience strategies

Performance analytics

Cross-functional collaboration

Campaign reporting

Education

Bachelor's degree in Marketing, Communications, Business, IT, or related field

High school diploma/GED

Tools

Google Ads

Microsoft Advertising (Bing)

LinkedIn Ads

Meta (Facebook) Ads

YouTube Ads

GA4

Demand Gen

ABM

Programmatic platforms

CRM systems

Demandbase

Job description

WillScot is seeking a Paid Media Specialist to optimize and scale our paid media programs across Google Ads, Microsoft Ads, LinkedIn, Meta, and more. You will partner with Marketing, Sales, Analytics, and Product to drive lead generation and revenue growth.

You'll manage campaigns end-to-end, including setup, testing, optimization, and reporting, with a focus on improving CPL, CPA, and ROAS while aligning with business objectives. This is an in-office role located in Scottsdale, AZ.