Digital Marketing Specialist

Harkins Theatres; Scottsdale (AZ); On-site; USD 54,000 - 72,000; Full time

Benefits offered by this job

Free movies

Health incentive programs

Job summary

Harkins Theatres seeks a temporary Digital Marketing Specialist for a 4–6 month contract to design, develop, and analyze the company’s digital properties and guest journeys to boost ticket sales and brand engagement. You will manage CMS pages, optimize campaigns across Google Ads and GA4, and collaborate with IT and marketing teams to deliver measurable improvements in user experience and conversions.

This role requires a Bachelor's degree and 2+ years in digital marketing, with strong

Qualifications

• Bachelor's degree in a related field; 2+ years in digital marketing or social media.
• Proficient in Google Ads (certification preferred) and GA4.
• Strong project management and analytical skills.
• Solid understanding of digital marketing and integration of new technologies.

Responsibilities

• Design, develop, maintain, and analyze Harkins' websites and mobile sites/apps.
• Optimize campaigns across Google Ads; manage budgets, targets, and reporting.
• Analyze user behavior to improve engagement and conversions.

Skills

SEO strategy

Campaign analytics

Cross-functional collaboration

English communication

Education

Bachelor's degree

Tools

Google Ads

GA4

CMS platform

Excel/Analytics

Job description

With 91 years of history, Harkins Theatres is looking for a temporary Digital Marketing Specialist for a 4 to 6-month contract. This position is responsible for the design, development, maintenance, and analytics of Harkins' websites and mobile applications/sites. Design web pages/apps and guest journeys through the website/app to increase ticket sales, guest engagement, and brand awareness.

Why Harkins:

Harkins Theatres has become the largest independently owned theatre company with 32 theatre locations in four states and more than 90 years of rich history. Our amazing environment and collaborative teams are some of the perks our employees enjoy- as well as:

• FREE MOVIES
• Health incentive programs

What You Will Be Doing:

• Stays up to date on SEO, design and web standards and creates strategies to optimize performance to builds seamless and enjoyable guest experiences for mobile and desktop.
• Uses the CMS platform, designs and develops branded web pages/app to ensure the best guest experience.
• Maintains and optimize existing campaigns across Google Ads platforms and oversees Google Ads strategy including budget, targeting and reporting.
• Launches new weekly campaigns in alignment with the monthly ad budget and collaborate with the digital team to track and allocate monthly digital spend.
• Analyzes user behavior and marketing performance to inform strategic decisions as well as provide actionable insights to improve user engagement and increase conversions.
• Identifies patterns or issues in user journeys, flagging any shifts in behavior or technical problems.
• Supports senior management in developing and executing strategic campaigns to ensure optimization of the website/app with a focus on driving awareness, ticket sales, guest engagement, and brand awareness.
• Works cross-departmentally to intake company initiatives, programs, and support with a calculated digital promotional package.
• Collaborates with the IT team on new development projects and upcoming platform improvements and reports bugs or user experience issues to the IT team, track resolution progress.
• Analyzes performance and adjusts campaigns and pages based on comparison testing and trends.
• Maintains and documents programs and processes.
• Regular attendance and physical presence at the work site.
• Sets high standards for self while maintaining company standards, policies, and procedures to ensure delivery of the ultimate moviegoing experience at all times.
• Administrative duties including filing, faxing, scanning and copying.
• Requires typing on a computer, reaching, stretching, twisting, bending, lifting/carrying light items, interacting with others, visual and audible communication, reading, speaking on the telephone, problem solving, cognitive skills, and leading a group of employees.

What We Are Looking For:

• Bachelor's degree in related field and 2+years experience in digital/social media or marketing.
• Google Ads certification and GA4 experience are preferred.
• Strong project management and analytical skills.
• Displays a solid understanding of digital marketing and how to integrate emerging technologies into overall company marketing strategy.
• Analytical skills, a creative mindset and the ability to collaborate cross-functionally with marketing and IT teams.
• Proactive and detail-oriented temporary Digital Marketing Specialist to support digital marketing initiatives.
• Able to multi-task and navigate aggressive deadlines.
• Organized with a strong attention to detail and ability to exercise judgment and discretion in maintaining and communicating confidential and sensitive information.
• Microsoft Excel, Word, Outlook, PowerPoint, and internet research. Google Analytics experience is a must.
• Experience in SEO, PPC, email marketing, and social media.
• Exceptional verbal and written English communication skills.
• Able to work independently and/or with a team.
• Maintains a professional attitude and demeanor. Demonstrates unimpeachable integrity and accountability. Communicates professionally in all circumstances.
• Embraces Harkins’ inclusiveness and treats everyone with respect. Works well as part of a team and assumes the best intentions of everyone. Works collaboratively to achieve company goals.