Digital Marketing Specialist - FMCG (Remote)

Placements24; Willows (CA); Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Remote work

Professional development budget

Home office setup allowance

Collaborative remote team

Job summary

Placements24 is seeking a creative and data-driven Digital Marketing Specialist to join our team remotely in the US. You will develop and execute campaigns across social media, SEO/SEM, email, and display advertising to boost engagement for FMCG products.

The ideal candidate has hands-on experience with analytics tools, strong written communication, and a proven ability to work effectively in a distributed, remote environment.

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role, preferably within FMCG.
• Strong understanding of SEO, SEM, social media marketing, and email marketing platforms.
• Excellent analytical skills with the ability to interpret data and generate reports.
• Proficiency with digital marketing tools and analytics platforms.
• Exceptional written and verbal communication skills, with experience working remotely.

Responsibilities

• Develop and implement innovative digital marketing strategies across social media, email, search engines, and display advertising.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Conduct keyword research and implement SEO/SEM best practices to improve website visibility.
• Analyze digital campaign performance using tools like Google Analytics and provide actionable insights.
• Collaborate with internal teams to ensure brand consistency and effective campaign execution in a remote setting.

Skills

Digital marketing

SEO/SEM

Social media marketing

Analytics

Email marketing

Tools

Google Analytics

SEO tools

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to join their team remotely. This role is vital for enhancing our client's online presence and driving engagement for their FMCG products. You will be responsible for developing and executing digital marketing campaigns across various platforms, managing social media, optimizing SEO/SEM, and analyzing campaign performance. The ideal candidate thrives in a remote work environment, is passionate about digital trends, and understands how to connect with consumers online in the competitive FMCG market. This is a great opportunity to shape our client's digital footprint from anywhere.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across social media, email, search engines, and display advertising.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Conduct keyword research and implement SEO/SEM best practices to improve website visibility.
• Analyze digital campaign performance using tools like Google Analytics and provide actionable insights.
• Collaborate with internal teams to ensure brand consistency and effective campaign execution in a remote setting .

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, preferably within FMCG .
• Strong understanding of SEO, SEM, social media marketing, and email marketing platforms.
• Excellent analytical skills with the ability to interpret data and generate reports.
• Proficiency with digital marketing tools and analytics platforms.
• Exceptional written and verbal communication skills, with experience working remotely.

Benefits

• Competitive salary and remote work flexibility.
• Opportunity to work with a leading FMCG brand and shape its digital strategy.
• Budget for professional development and online courses.
• Allowance for home office setup.
• Collaborative and supportive remote team environment.