Digital Marketing Specialist

Stratus Clean Pacific Northwest; Washington (District of Columbia); Vor Ort; USD 75.000 - 115.000; Vollzeit

Benefits dieser Stelle

Health benefits

401(k)

Paid time off and holidays

Zusammenfassung

Stratus Clean Northwest is seeking a Digital Marketing Specialist to own and execute marketing across multiple channels. The role focuses on lead generation, SEO optimization, and AI-powered workflows to boost efficiency and outcomes.

You’ll craft landing pages, run campaigns on Google, Meta, LinkedIn, and nurture leads through automation, with a strong emphasis on data-driven improvements. Ideal candidates have 3+ years in digital marketing, proven SEO/PPC success, and proficiency with Google

Qualifikationen

• 3+ years of digital marketing experience.
• Proven success managing SEO and PPC campaigns.
• Experience with Google Ads and Google Analytics 4.
• Strong analytical mindset with data-driven decision making.

Aufgaben

• Own and execute digital marketing efforts across multiple channels.
• Develop and execute digital marketing strategies that generate qualified leads.
• Manage and optimize SEO for websites and local search.
• Build and manage Google Ads, Microsoft Ads, Meta Ads, and LinkedIn campaigns.
• Improve website traffic, search rankings, and conversion rates.
• Create landing pages that convert visitors into leads.
• Develop AI-powered marketing workflows to improve efficiency and performance.
• Create blog content, email campaigns, newsletters, and lead magnets.
• Manage marketing automation and lead nurturing campaigns.
• Monitor campaign performance using Google Analytics 4, Search Console, and Looker Studio.
• Conduct keyword research and competitor analysis.
• Improve local SEO and Google Business Profiles.
• Perform A/B testing on ads, landing pages, and emails.
• Collaborate with sales leadership to align marketing with business goals.
• Provide monthly reports with insights and recommendations.

Jobbeschreibung

Job Description

Job Description

Stratus Clean Northwest is one of the fastest-growing commercial cleaning franchise organizations in the Pacific Northwest. We help businesses maintain healthier workplaces while supporting entrepreneurs in building successful franchise businesses. We're looking for a results-driven Digital Marketing Specialist who can combine creativity, analytics, and AI-powered marketing to generate qualified leads, improve brand awareness, and accelerate business growth. If you enjoy building marketing strategies, optimizing campaigns, leveraging AI, and seeing measurable results, we'd love to meet you.

What You'll Do

You’ll own and execute our digital marketing efforts across multiple channels.

Responsibilities

• Develop and execute digital marketing strategies that generate qualified leads.
• Manage and optimize SEO for our websites and local search presence.
• Build and manage Google Ads, Microsoft Ads, Meta Ads, and LinkedIn campaigns.
• Improve website traffic, search rankings, and conversion rates.
• Create landing pages that convert visitors into leads.
• Develop AI-powered marketing workflows to improve efficiency and campaign performance.
• Create blog content, email campaigns, newsletters, and lead magnets.
• Manage marketing automation and lead nurturing campaigns.
• Monitor campaign performance using Google Analytics 4, Search Console, and Looker Studio.
• Conduct keyword research and competitor analysis.
• Improve local SEO and Google Business Profiles.
• Perform A/B testing on ads, landing pages, and email campaigns.
• Collaborate with sales leadership to align marketing with business goals.
• Provide monthly reports with insights and recommendations.

Requirements

• 3+ years of digital marketing experience.
• Proven success managing SEO and PPC campaigns.
• Experience with Google Ads and Google Analytics 4.
• Strong understanding of keyword research, technical SEO, and content optimization.
• Experience with marketing automation and CRM platforms.
• Excellent written and verbal communication skills.
• Strong analytical mindset with the ability to interpret data and improve performance.
• Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications

• Experience with: AI tools such as ChatGPT, Claude, Gemini, or PerplexityHubSpot, Zoho, Salesforce, or Microsoft Dynamics CRMWordPressSEMrush or AhrefsGoogle Tag ManagerLooker StudioCanva or Adobe Creative SuiteZapier or Make.comFranchise, B2B, or multi-location marketing

What Success Looks Like

Within your first year, you’ll help us: Increase qualified lead generation Improve organic search rankings Reduce cost per lead Increase website conversions Improve PPC return on investment (ROI) Build scalable AI-driven marketing processes Strengthen our online brand presence

Benefits

Why Join Us?

• Opportunity to build and lead digital marketing initiatives
• Work with cutting-edge AI tools and technology
• Professional growth and leadership opportunities
• Collaborative and entrepreneurial work environment
• Paid time off and holidays
• Health benefits
• 401(k)