Digital Marketing Specialist

MaximaTek; Texas; On-site; USD 52,000 - 76,000; Full time

Job summary

MaximaTek is seeking a results-driven Digital Marketing Specialist to lead multi-channel campaigns that build brand awareness, engage users, and generate qualified leads. You will bridge creative strategy, content creation, and data analytics to maximize ROI across digital channels.

The role covers campaign planning, content & SEO, analytics, email marketing, and cross-functional collaboration with design, product, and sales to ensure timely launches and cohesive messaging.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• 0-5 years of digital marketing experience.
• Strong analytical and data-driven problem-solving skills.
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager.
• Hands-on experience with Google Analytics 4, Search Console, HubSpot, Mailchimp.
• Excellent written and verbal communication for content creation and reporting.
• Familiarity with SEO tools and WordPress.
• Basic HTML/CSS and Canva/Adobe Creative Cloud knowledge.

Responsibilities

• Plan, execute, and optimize end-to-end digital marketing campaigns across paid search, social media, email, and display channels.
• Develop engaging content and SEO to improve organic visibility and rankings.
• Monitor KPIs, track ROI, and generate regular performance reports using analytics/tools.
• Build and manage targeted email workflows, lead nurture funnels, and retention strategies.
• Collaborate with design, product, sales, and agencies for cohesive messaging and timely launches.

Skills

Analytical skills

Digital advertising platforms

Web analytics

CRM/Email marketing

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics 4

Search Console

HubSpot

Mailchimp

WordPress

Canva

Adobe Creative Cloud

Job description

About the Role: Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to lead and execute multi-channel marketing campaigns that build brand awareness, drive user engagement, and generate qualified leads. In this role, you will act as a vital link between creative strategy, content creation, and data analytics to maximize ROI across digital channels.

Core Responsibilities

• Campaign Strategy & Execution: Plan, execute, and optimize end-to-end digital marketing campaigns across paid search, social media, email, and display channels.
• Content & SEO Strategy: Develop engaging web and social content while executing SEO best practices to improve organic visibility and search rankings.
• Analytics & Performance Tracking: Monitor key performance indicators (KPIs), track ROI, and generate regular performance reports using Google Analytics and marketing attribution tools.
• Lead Generation & Email Marketing: Build and manage targeted email workflows, lead nurture funnels, and customer retention strategies.
• Cross-Functional Collaboration: Partner with design, product, sales, and external agencies to ensure cohesive messaging and timely campaign launches.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field (Required).
• Experience: 0-5 years of experience in digital marketing, growth hacking, or performance marketing environments.
• Skills (Required):
• Strong analytical and data-driven problem-solving skills.
• Proficiency with digital advertising platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Hands-on experience with web analytics tools (e.g., Google Analytics 4, Search Console) and CRM/Email platforms (e.g., HubSpot, Mailchimp).
• Excellent written and verbal communication skills for content creation and reporting.
• Preferred Skills:
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) and CMS platforms (e.g., WordPress).
• Basic knowledge of HTML/CSS and graphic design tools (e.g., Canva, Adobe Creative Cloud).

What We Offer

• Targeted Placement: Direct marketing to our network of hiring managers in the Tech, Manufacturing, and MedTech industries.
• Technical Resume Rebuild: Optimization of your profile to highlight data analytics and digital marketing strategy alongside ROI metrics.
• Interview Coaching: Guidance on technical portfolio reviews, campaign strategy case studies, and marketing funnel interviews.