Digital Marketing Specialist

SoTalent; Georgia; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work arrangement

Healthcare coverage

Paid time off

Job summary

SoTalent is seeking a Digital Marketing Specialist to support North America B2B marketing initiatives, planning, executing, and optimizing performance-driven digital campaigns to generate demand and drive revenue growth.

The role covers paid media, email marketing, marketing automation, CRM, and campaign analytics with a hands-on, data-driven approach. A hybrid work arrangement is offered, with collaboration across marketing teams and external partners.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4 years in marketing with emphasis on digital media, email marketing, and automation.
• Hands-on in managing paid digital media campaigns.
• Experience with CRM and marketing automation platforms, Salesforce preferred.
• Proficiency with Meta, LinkedIn, Google Ads, YouTube.
• Experience setting up, deploying, monitoring, and optimizing campaigns.
• Strong analytical skills and data-driven decision making.
• Ability to manage internal/external stakeholders and timelines.
• Strong project management and communication skills.

Responsibilities

• Support development and execution of integrated digital campaigns aligned to priorities.
• Manage day-to-day campaign execution, content coordination, approvals, and measurement.
• Plan and optimize paid media across Google Ads, LinkedIn, Meta, and YouTube.
• Analyze campaign performance, trends, audience insights, and competition.
• Research keywords, audiences, and market trends to inform strategy.
• Manage digital ad budgets and bidding strategies to maximize ROI.
• Establish KPIs, benchmarks, and ROI metrics for campaigns.
• Support demand generation, lead nurturing, and funnel acceleration.
• Collaborate with marketing automation teams on email campaigns and workflows.
• Assist lead scoring models and automated sales alerts.
• Coordinate content and collateral across campaigns and channels.
• Partner with internal/external teams to deliver integrated campaigns.
• Identify opportunities for continuous improvement via testing and data.

Skills

Digital marketing

Email marketing

Paid media management

Analytics

Stakeholder management

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Salesforce

CRM platforms

Google Ads

Meta (Facebook)

LinkedIn

YouTube

Marketing automation platforms

Job description

Digital Marketing Specialist

A leading global consumer products organization is seeking a Digital Marketing Specialist to support B2B marketing initiatives across North America. This role focuses on planning, executing, and optimizing performance-driven digital campaigns designed to generate demand, accelerate the sales funnel, and drive revenue growth.

The position is well suited to a hands-on digital marketing professional with experience across paid media, email marketing, marketing automation, CRM platforms, and campaign analytics.

Key Responsibilities

• Support the development and execution of integrated digital marketing campaigns aligned with business priorities.
• Manage day-to-day campaign execution, including content coordination, project management, approvals, and performance measurement.
• Plan, launch, manage, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, Meta, and YouTube.
• Analyze campaign performance, market trends, audience insights, and competitive activity to identify optimization opportunities.
• Research keywords, target audiences, and market trends to inform campaign strategy.
• Manage digital advertising budgets and develop bid strategies to maximize return on investment.
• Establish and monitor campaign KPIs, performance benchmarks, and ROI metrics.
• Support demand generation, lead nurturing, funnel acceleration, and conversion-focused initiatives.
• Collaborate with marketing automation teams to develop email campaigns, lead-generation forms, nurture journeys, and automated workflows.
• Assist with the development of lead scoring models and automated sales alerts.
• Coordinate content and marketing collateral across multiple campaigns and channels.
• Partner with internal stakeholders, external agencies, creative teams, and technology providers to deliver integrated campaigns.
• Identify opportunities for continuous improvement through testing, analysis, and data-driven optimization.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4 years of marketing experience with a focus on digital media, email marketing, and marketing automation.
• Hands-on experience managing paid digital media campaigns.
• Experience working with CRM and marketing automation platforms.
• Experience with Salesforce or comparable CRM systems.
• Proficiency with platforms such as Meta, LinkedIn, Google Ads, and YouTube.
• Experience setting up, deploying, monitoring, and optimizing digital campaigns.
• Strong analytical skills with the ability to translate campaign data into actionable recommendations.
• Experience managing relationships with internal and external stakeholders.
• Strong project management, communication, and organizational skills.

Preferred Qualifications

• Experience supporting B2B demand-generation initiatives.
• Experience working across indirect or distribution sales channels.
• Familiarity with marketing automation, lead scoring, and customer journey development.
• Experience working in a large, multi-channel marketing environment.

Work Environment

This is a hybrid opportunity combining remote work with regular collaboration from the designated office location. The role offers the opportunity to work across digital media, marketing technology, analytics, and integrated campaign strategy within a large-scale consumer products environment.

Compensation & Benefits

The position offers a competitive base salary, with compensation determined by factors including location, experience, skills, and qualifications. Additional benefits may include performance-based incentives, retirement savings programs, healthcare coverage, paid time off, and other employee benefits.