Digital Marketing Specialist

MaximaTek; Fremont (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

MaximaTek in Fremont, CA is seeking a Digital Marketing Specialist to lead multi-channel campaigns and optimize ROI across paid, organic, and email programs.

The role bridges creative strategy, content development, and data analytics, requiring strong communication skills and hands-on experience with Google Ads, Analytics, and CRM platforms. The position offers opportunities to influence brand growth and lead generation in a fast-paced tech environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 0–5 years of experience in digital marketing, growth hacking, or performance marketing environments.
• Strong analytical and data-driven problem-solving skills.
• Proficiency with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, and CRM/Email platforms.

Responsibilities

• Plan, execute, and optimize end-to-end digital marketing campaigns across paid search, social media, email, and display channels.
• Develop engaging web and social content while executing SEO to improve organic visibility and search rankings.
• Monitor KPIs, track ROI, and generate performance reports using Google Analytics and marketing attribution tools.
• Build and manage targeted email workflows, lead nurture funnels, and customer retention strategies.
• Partner with design, product, sales, and external agencies to ensure cohesive messaging and timely campaign launches.

Skills

Analytical skills

Data-driven decision making

Content creation

Written communication

Verbal communication

Digital advertising platforms

Web analytics

CRM/Email platforms

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics 4

Search Console

HubSpot

Mailchimp

SEMrush

Ahrefs

Moz

WordPress

HTML/CSS basics

Canva

Adobe Creative Cloud

Job description

About the Role: Digital Marketing Specialist

We are seeking a results-driven Digital Marketing Specialist to lead and execute multi-channel marketing campaigns that build brand awareness, drive user engagement, and generate qualified leads. In this role, you will act as a vital link between creative strategy, content creation, and data analytics to maximize ROI across digital channels.

Core Responsibilities

• Campaign Strategy & Execution: Plan, execute, and optimize end-to-end digital marketing campaigns across paid search, social media, email, and display channels.
• Content & SEO Strategy: Develop engaging web and social content while executing SEO best practices to improve organic visibility and search rankings.
• Analytics & Performance Tracking: Monitor key performance indicators (KPIs), track ROI, and generate regular performance reports using Google Analytics and marketing attribution tools.
• Lead Generation & Email Marketing: Build and manage targeted email workflows, lead nurture funnels, and customer retention strategies.
• Cross-Functional Collaboration: Partner with design, product, sales, and external agencies to ensure cohesive messaging and timely campaign launches.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (Required).
• Experience: 0–5 years of experience in digital marketing, growth hacking, or performance marketing environments.
• Skills (Required):
• Strong analytical and data-driven problem-solving skills.
• Proficiency with digital advertising platforms (e.g., Google Ads, Meta Ads Manager, LinkedIn Campaign Manager).
• Hands-on experience with web analytics tools (e.g., Google Analytics 4, Search Console) and CRM/Email platforms (e.g., HubSpot, Mailchimp).
• Excellent written and verbal communication skills for content creation and reporting.
• Preferred Skills:
• Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) and CMS platforms (e.g., WordPress).
• Basic knowledge of HTML/CSS and graphic design tools (e.g., Canva, Adobe Creative Cloud).

What We Offer

• Targeted Placement: Direct marketing to our network of hiring managers in the Tech, Manufacturing, and MedTech industries.
• Technical Resume Rebuild: Optimization of your profile to highlight data analytics and digital marketing strategy alongside ROI metrics.
• Interview Coaching: Guidance on technical portfolio reviews, campaign strategy case studies, and marketing funnel interviews.