Digital Marketing Specialist

Evlo AI; Phoenix (AZ); On-site; USD 50,000 - 70,000; Full time

Job summary

Evlo AI is seeking a Digital Marketing Specialist in Phoenix to plan and optimize multi-channel programs across paid search, paid social, SEO, email, and web. You will translate audience insights into campaigns that drive traffic, engagement, and pipeline for a growing technology company.

You will collaborate with demand generation, content, product marketing, sales, and design to launch measurable programs across the funnel, with a focus on clean execution, disciplined reporting, and continuous

Qualifications

• 1-3 years of hands-on digital marketing experience, ideally in a B2B or B2C technology environment.
• Working knowledge of paid search, paid social, SEO, email marketing, conversion-rate optimization, and content distribution.
• Experience with GA4, Google Ads, LinkedIn Campaign Manager, marketing automation platforms, and CRM systems such as HubSpot or Salesforce.
• Strong analytical skills with the ability to interpret funnel metrics, build performance reports, and recommend channel optimizations.
• Clear written communication and strong project-management skills across multiple campaigns, stakeholders, and deadlines.
• Bonus: Experience with Marketo, Ahrefs or Semrush, Looker Studio, CMS platforms, HTML/CSS, marketing attribution, or B2B SaaS demand generation.

Responsibilities

• Execute campaigns across Google Ads, LinkedIn Campaign Manager, Meta Ads, email, and organic social, managing briefs, audiences, budgets, and launch timelines
• Build and optimize landing pages, forms, email journeys, and conversion paths using platforms such as HubSpot, Marketo, or similar
• Monitor performance in GA4, Google Search Console, ad platforms, and CRM reporting; deliver recurring reports on traffic, MQLs, conversion rates, CAC, and pipeline contribution
• Conduct keyword research and implement on-page SEO improvements across website and content assets
• Manage the editorial and social publishing calendar, coordinating with writers, designers, and subject-matter experts to ship campaigns on schedule
• Run A/B tests across subject lines, ad creative, landing-page copy, calls to action, and audience segments; document findings and recommendations
• Maintain campaign tracking, UTM standards, lead routing, and marketing operations documentation in partnership with revenue operations

Skills

Paid search

Paid social

SEO

Email marketing

Content distribution

Analytics & reporting

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

GA4

Google Ads

LinkedIn Campaign Manager

HubSpot

Salesforce

Marketo

Job description

About The Role

The Digital Marketing Specialist executes and optimizes multi-channel programs across paid search, paid social, SEO, email, and web. The role turns audience insights and product messaging into campaigns that increase qualified traffic, engagement, and pipeline for a growing technology business.

About The Role

The Digital Marketing Specialist executes and optimizes multi-channel programs across paid search, paid social, SEO, email, and web. The role turns audience insights and product messaging into campaigns that increase qualified traffic, engagement, and pipeline for a growing technology business.
You will work with demand generation, content, product marketing, sales, and design to launch measurable programs across the funnel. Success means clean execution, disciplined reporting, and continuous improvement based on channel performance and conversion data.

Key Responsibilities

• Execute campaigns across Google Ads, LinkedIn Campaign Manager, Meta Ads, email, and organic social, managing briefs, audiences, budgets, and launch timelines
• Build and optimize landing pages, forms, email journeys, and conversion paths using platforms such as HubSpot, Marketo, or similar
• Monitor performance in GA4, Google Search Console, ad platforms, and CRM reporting; deliver recurring reports on traffic, MQLs, conversion rates, CAC, and pipeline contribution
• Conduct keyword research and implement on-page SEO improvements across website and content assets
• Manage the editorial and social publishing calendar, coordinating with writers, designers, and subject-matter experts to ship campaigns on schedule
• Run A/B tests across subject lines, ad creative, landing-page copy, calls to action, and audience segments; document findings and recommendations
• Maintain campaign tracking, UTM standards, lead routing, and marketing operations documentation in partnership with revenue operations

What We Are Looking For

• 1-3 years of hands-on digital marketing experience, ideally in a B2B or B2C technology environment
• Working knowledge of paid search, paid social, SEO, email marketing, conversion-rate optimization, and content distribution
• Experience with GA4, Google Ads, LinkedIn Campaign Manager, marketing automation platforms, and CRM systems such as HubSpot or Salesforce
• Strong analytical skills with the ability to interpret funnel metrics, build performance reports, and recommend channel optimizations
• Clear written communication and strong project-management skills across multiple campaigns, stakeholders, and deadlines
• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience
• Bonus: Experience with Marketo, Ahrefs or Semrush, Looker Studio, CMS platforms, HTML/CSS, marketing attribution, or B2B SaaS demand generation