Digital Marketing Specialist

HungryPanda Ltd 熊猫外卖; New York (NY); Vor Ort; USD 65.000 - 90.000; Vollzeit

Zusammenfassung

HungryPanda Ltd 熊猫外卖 in New York is seeking a digital marketing specialist to manage campaigns across Xiaohongshu (RED), Instagram, and other platforms, and to collaborate with influencers to boost brand awareness and engagement.

You will create copy and visual content, plan online and offline promotions, manage official brand accounts, and analyze user data to drive growth in a fast-paced environment.

Qualifikationen

• Experience in digital marketing, social media operations, or influencer marketing.
• Familiar with Xiaohongshu (RED) and influencer marketing ecosystems.
• Strong copywriting and content creation skills; basic design or image editing ability is a plus.
• Experience in campaign planning or event execution is preferred.
• Strong understanding of user engagement and growth strategies.
• Proactive, creative, and able to work independently in a fast-paced environment.

Aufgaben

• Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels
• Collaborate with KOLs and micro-influencers to enhance brand awareness and engagement
• Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts
• Plan and support online and offline marketing campaigns and promotional activities
• Manage official brand accounts, including content planning, posting, and community engagement
• Analyze user behavior and content performance to optimize marketing strategies and improve user growth

Kenntnisse

Digital marketing

Social media

Influencer marketing

Xiaohongshu RED

Copywriting

Content creation

Campaign planning

Jobbeschreibung

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.

Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.

At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.

Our Value

HungryPanda’s vision is to become the global market-leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it.

Our Mission

Connecting merchants to consumers via our state-of-the-art online platform and industry-leading delivery service. Consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale. Creating business opportunities via our far-reaching business network and digital solution

Our People

Above all we are food lovers, curious to explore new opportunities, as passionate about creating value for every stakeholder in our ecosystem as we are about delivering our customers quality authentic oriental food. We are a young company, innovative and enthusiastic, creative and professional, supporting our team members to work efficiently rather than long hours. We value everyone’s opinion and encourage open-mindedness and sharing within the team. We work hard, play hard, and – of course – keep our workforce fed and happy!

• Manage and execute digital marketing campaigns across multiple platforms, including Xiaohongshu (RED), Instagram, and other social media channels
• Collaborate with KOLs and micro-influencers (including both professional influencers and everyday users) to enhance brand awareness and engagement
• Create and edit engaging content, including copywriting, visual content, and basic image editing for social media posts
• Plan and support online and offline marketing campaigns and promotional activities
• Manage official brand accounts, including content planning, posting, and community engagement
• Analyze user behavior and content performance to optimize marketing strategies and improve user growth

Job Requirements

• Experience in digital marketing, social media operations, or influencer marketing
• Familiar with Xiaohongshu (RED) and influencer marketing ecosystems
• Strong copywriting and content creation skills; basic design or image editing ability is a plus
• Experience in campaign planning or event execution is preferred
• Strong understanding of user engagement and growth strategies
• Proactive, creative, and able to work independently in a fast-paced environment