Digital Marketing Manager- Mandarin Speaking

HungryPanda Ltd 熊猫外卖; Los Angeles (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

HungryPanda Ltd 熊猫外卖 is seeking a Digital Marketing Leader to drive growth in the U.S. market. You will oversee multi-channel campaigns, build partnerships with creators, and optimize content across RED, Instagram, and other social platforms.

The role requires 2+ years in digital marketing with team management, fluency in English and Chinese, and strong data-driven decision making to expand brand reach and user acquisition in a fast-paced environment.

Qualifications

• Bachelor's degree or above required.
• Minimum 2+ years in digital marketing with team leadership experience.
• Experience in internet, food delivery, e-commerce, or consumer brands preferred.
• Strong knowledge of Xiaohongshu/RED, Instagram, and social growth strategies.
• Experience managing KOL/KOC partnerships and influencer campaigns.
• Solid analytical skills to translate data into strategies.
• Fluent English and Chinese with cross-cultural communication skills.

Responsibilities

• Develop and execute digital marketing strategies for the U.S. market across RED, Instagram, WeChat communities, and other social channels.
• Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution
• Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization
• Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness
• Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and data
• Partner with Local Marketing to drive online-to-offline user growth initiatives
• Analyze campaign performance and provide actionable insights to improve marketing effectiveness

Skills

Digital marketing

Team management

Social media growth

KOL/KOC partnerships

Analytics

English/Chinese bilingual

Education

Bachelor's degree or above

Job description

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of "Satisfy Your Chinese Taste", the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.

Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.

At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.

Job Description:

• Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels
• Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution
• Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization
• Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness
• Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data
• Partner with the Local Marketing team to drive online-to-offline user growth initiatives
• Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects

Job Requirements:

• Bachelor's degree or above
• 2+ years of experience in digital marketing with prior team management experience
• Experience in internet, food delivery, e-commerce, or consumer brands is preferred
• Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth
• Experience managing KOL/KOC partnerships and influencer marketing campaigns
• Strong analytical skills with the ability to translate data into actionable marketing strategies
• Fluent in both English and Chinese, with excellent cross-cultural communication skills
• Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families
• Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment