Marketing Specialist- Mandarin Speaking

HungryPanda Ltd 熊猫外卖; Seattle (WA); On-site; USD 50,000 - 70,000; Full time

Job summary

A leading Asian food delivery platform is seeking a Marketing Specialist in Seattle. The role involves managing social media accounts, creating content, and executing marketing projects. Ideal candidates will have 1-3+ years of experience in social media operations and strong writing capabilities. Familiarity with data metrics is a plus. This position offers a unique opportunity to connect with communities and enhance brand engagement through creative marketing strategies.

Qualifications

• 1–3+ years of social media operations or marketing experience.
• Able to operate multiple social channels with understanding of platform differences.
• Strong writing and storytelling capabilities; comfortable producing short-form copy.

Responsibilities

• Manage official accounts across multiple platforms.
• Identify and negotiate partnership opportunities with various brands.
• Take end-to-end ownership of marketing projects.

Skills

Social media operations

Content management

Partnership execution

Data analysis

Writing and storytelling

Tools

Excel

Job description

Founded in 2017, HungryPanda is a leading Asian food delivery platform worldwide. Guided by its core value of “Satisfy Your Chinese Taste”, the company connects overseas Chinese communities with authentic Chinese cuisine through technology and services, while empowering the globalization of the Chinese catering industry.

Starting from Nottingham, the UK, HungryPanda has expanded its business to more than 80 cities across 10 countries, including the United Kingdom, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea and Singapore.

At present, HungryPanda partners with over 260,000 riders and 140,000 merchants, serving more than 10 million users globally. The company has completed its Series D+ financing, with a total financing amount of over US$275 million.

About the Role

We are seeking a creative and data-driven Marketing Specialist to lead digital content management, social media operations, cross-industry partnerships, and marketing project execution. The ideal candidate has hands-on experience operating social media platforms, managing content calendars, collaborating with partners, and coordinating marketing campaigns across online and offline channels.

Job Description

1. Social Media & Content Operations

• Manage official accounts across multiple platforms (e.g., TikTok, Instagram, Facebook, Xiaohongshu)
• Plan content calendars, create copywriting and briefs, coordinate visual materials, and schedule publishing
• Track performance analytics, review campaign results, and provide actionable insights for optimization
• Maintain brand tone and enhance user engagement, reach, and retention through content

2. Cross-Industry Partnerships & Co-Marketing

• Identify, negotiate, and execute partnership opportunities with brands, communities, student organizations, and KOCs/KOLs
• Coordinate timelines, communication, and deliverables across both sides
• Assist in co-branded event planning and execution for large-scale collaborations

3. Marketing Project Ownership

• Take end-to-end ownership of marketing projects involving both B2C and B2B components — from planning, resourcing, timeline management, to execution
• Coordinate internal teams (Ops, BD, Product, Creative) to ensure project delivery
• Evaluate project performance and support continuous improvements

Job Requirements

• 1–3+ years of social media operations or marketing experience
• Able to operate multiple social channels with demonstrated understanding of platform differences
• Strong writing & storytelling capabilities; comfortable producing short-form copy
• Experience in campaign planning, partnership execution, or PR preferred
• Familiar with data metrics (reach, CTR, retention, growth, ROI, etc.)
• Proficient in Excel for reporting, data tracking, and campaign analysis
• Experience integrating online/offline resources or working with communities is a plus