Digital Marketing Specialist

Evlo AI; Minneapolis (MN); Presencial; USD 70.000 - 120.000; Jornada completa

Descripción de la vacante

Evlo AI in Minneapolis, MN is seeking a data-driven Digital Marketing Specialist to own paid media, SEO, and lifecycle programs that turn budget into measurable pipeline and revenue.

You will plan and optimize campaigns across Google Ads, LinkedIn Ads, Meta, and programmatic channels, build dashboards tying spend to pipeline, and report CAC and ROAS to leadership.

Formación

• 3-5 years of hands-on digital marketing experience in B2B or B2C tech.
• Expert-level proficiency with at least one major ad platform (Google Ads or LinkedIn Ads) and GA4.
• Working knowledge of SEO fundamentals and tools like SEMrush, Ahrefs, or Screaming Frog.
• Experience with marketing automation platforms (HubSpot, Marketo, or Braze).
• Strong analytical skills: comfortable building reports and budget decisions from data.
• Bachelor's degree in marketing, communications, or related field — or equivalent practical experience.
• Bonus: SQL or data-visualization skills; ABM campaign experience.

Responsabilidades

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and programmatic channels
• Own SEO strategy: keyword research, audits, on-page optimization, and backlinks
• Build lifecycle email programs in HubSpot or Marketo with segmentation and tests
• Set up tracking with GA4, GTM, and UTMs; build dashboards linking spend to pipeline
• Run A/B tests on landing pages and ad creative to improve CPL and lead quality
• Allocate and manage channel budgets based on weekly performance
• Coordinate with agencies and internal stakeholders to ship campaigns on time

Conocimientos

Digital marketing

GA4

SEO basics

Marketing automation

Data analysis

3-5 years experience

Educación

Bachelor's degree in marketing or related field

Herramientas

SEMrush

Ahrefs

Screaming Frog

HubSpot

Marketo

Descripción del empleo

About The Role

The role drives digital acquisition and engagement end-to-end, owning paid media, SEO, and lifecycle programs that turn budget into measurable pipeline and revenue.

The role drives digital acquisition and engagement end-to-end, owning paid media, SEO, and lifecycle programs that turn budget into measurable pipeline and revenue. Working with content, design, and sales, the specialist plans and optimizes campaigns across search, paid social, and email — reporting on CAC, ROAS, and funnel conversion to leadership.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta, and programmatic channels
• Own SEO strategy: keyword research, technical audits, on-page optimization, and backlink development to grow organic traffic
• Build and maintain lifecycle email programs in HubSpot or Marketo, including segmentation, nurture flows, and A/B testing
• Set up and manage tracking with GA4, Google Tag Manager, and UTMs; build dashboards that tie spend to pipeline
• Run conversion-rate tests on landing pages and ad creative to improve cost-per-lead and lead quality
• Allocate and manage channel budgets, reallocating spend based on weekly performance data
• Coordinate with agencies and internal stakeholders to ship campaigns on time and on message

What We Are Looking For

• 3-5 years of hands-on digital marketing experience in B2B or B2C tech
• Expert-level proficiency with at least one major ad platform (Google Ads or LinkedIn Ads) and Google Analytics (GA4)
• Working knowledge of SEO fundamentals and tools like SEMrush, Ahrefs, or Screaming Frog
• Experience with marketing automation platforms (HubSpot, Marketo, or Braze)
• Strong analytical skills: comfortable building reports and making budget decisions from data
• Bachelor's degree in marketing, communications, or related field — or equivalent practical experience
• Bonus: SQL or data-visualization skills (Looker, Tableau); experience with marketing attribution models; ABM campaign experience