Digital Marketing Specialist – Hybrid

FBSG; Chicago (IL); On-site; USD 60,000 - 85,000; Full time

Job summary

FB Solutions Group is seeking a Digital Marketing Specialist to own lead generation activities using HubSpot and Google Ads. You will build landing pages, forms, emails, and workflows while maintaining data quality and accurate attribution across campaigns.

You will optimize paid search, manage budgets and bids, and collaborate cross-functionally to support sales with collateral and events. A data-driven mindset and strong communication are essential.

Qualifications

• 3-5+ years of hands-on B2B digital marketing experience.
• Hands-on experience building campaigns in HubSpot Marketing Hub.
• Experience managing Google Ads campaigns daily with GA and Tag Manager knowledge.
• Proven experience with marketing attribution and reporting including dashboards and UTM tracking.
• Experience with HubSpot lead scoring models.
• HubSpot and/or Google Ads certifications a plus.
• Analytical mindset with the ability to turn data into recommendations and present to leadership.
• Strong written communication and copywriting skills.

Responsibilities

• Build and launch lead generation campaigns in HubSpot including landing pages, forms, emails, and workflows.
• Design and refine lead scoring models in partnership with Sales/Business Development.
• Manage lifecycle stages and lead routing for timely handoff to Business Development.
• Maintain HubSpot data quality, lists, segmentation, and campaign tracking.
• Manage Google Ads campaigns daily: spend, bids, budgets, ad copy, and paused underperformers.
• Collaborate with paid search consultant on strategy, setup, and audits.
• Test and optimize campaigns to lower CPL and improve lead quality.
• Conduct keyword research and create new campaigns/ad groups as needed.
• Drive campaign optimization via HubSpot performance metrics.
• Integrate Google Ads with HubSpot to track spend and leads by campaign.
• Set up and maintain UTM tracking and conversion tracking in GA and GTM.
• Build and maintain HubSpot dashboards covering performance, lead scoring, volume, cost per lead, etc.
• Own lead-to-customer data reporting from first engagement to won customers with campaign spend.
• Partner with BD and Finance on spend view, CAC, and gross profit insights.
• Deliver regular performance reports to the CMO with actionable insights.
• Prepare marketing data for board meetings in coordination with the CMO.
• Coordinate trade media ads, emails, newsletters, and content updates in HubSpot CMS.
• Support collateral creation, events, and trade media partnerships.

Skills

HubSpot Marketing Hub

Google Ads

Landing Page Creation

Email Campaigns

Lead Scoring

Campaign Analytics

Reporting Dashboards

Data-Driven Marketing

Written Communication

Project Management

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot CMS

Google Analytics

Tag Manager

UTM Tracking

Canva

Job description

Position Overview:

The Digital Marketing Specialist owns the front end of our lead generation engine, planning, launching, and optimizing the digital campaigns that bring new prospects to FB Solutions Group. Working primarily in HubSpot and Google Ads, this role builds the landing pages, forms, and lead scoring that turn campaign traffic into qualified leads for our business development function, and owns the tracking and reporting that tie every lead to its campaign and spend, following it from first engagement through pipeline to closed-won customers. The ideal candidate is a hands-on, data-driven marketer who is equally comfortable building a campaign in HubSpot and optimizing a paid search account, and who also has experience supporting the broader sales and marketing team with collateral, trade media, and events.

Principle Duties & Responsibilities:

• HubSpot Campaigns & Marketing Operations:
  • – Build and launch lead generation campaigns in HubSpot, including landing pages, forms, emails, and workflows
  • – Design, implement, and refine fit and engagement lead scoring models in partnership with Sales and Business Development
  • – Manage lifecycle stages and lead routing to ensure a clean, timely handoff to Business Development
  • – Maintain HubSpot data quality, list segmentation, and campaign tracking
• Paid Search & Digital Advertising:
  • – Manage Google Ads campaigns day-to-day, including monitoring spend, adjusting bids and budgets, testing ad copy, and pausing underperforming ads
  • – Partner with our paid search consultant on campaign strategy, initial setup, and periodic account audits
  • – Continuously test and optimize campaigns to lower cost per lead and improve lead quality
  • – Conduct keyword research and build new campaigns and ad groups as needs arise
  • – Drive campaign optimization through HubSpot campaign performance metrics
• Tracking, Attribution & Reporting:
  • – Integrate Google Ads with HubSpot so ad spend, clicks, and leads are tracked by campaign
  • – Set up and maintain UTM tracking, source attribution, and conversion tracking in Google Analytics and Tag Manager so every lead can be traced to its channel
  • – Build and maintain HubSpot dashboards, using both out-of-the-box and custom reports, covering campaign performance, lead scoring activity, lead volume, cost per lead, and other leading indicators
  • – Own the lead-to-customer data reporting function: Follow each campaign from first engagement through pipeline to won customers, alongside the full cost of each campaign, including media, consultant, trade media, and event spend
  • – Partner with business development and finance on a shared view of spend, cost per lead, lead-to-prospect conversion, customer acquisition cost (CAC), and return, including gross profit
  • – Deliver regular performance reports to the CMO with insights and recommendations to guide budget and campaign decisions
  • – Prepare marketing performance data for each board meeting, in partnership with the CMO
• Content, Email & Trade Media:
  • – Execute content-focused lead generation campaigns through trade media partners
  • – Coordinate trade media ad placements, including specs, deadlines, and delivery of final assets
  • – Create and send email newsletters and nurture sequences to existing contacts and prospects
  • – Update website and landing page content in the HubSpot CMS
  • – Schedule and publish LinkedIn and other social media posts as needed
• Sales & Marketing Support:
  • – Support the sales team with collateral such as sell sheets, presentations, and case studies, working from existing brand templates
  • – Provide tradeshow and event support, including logistics, promotion, and post-event lead follow-up campaigns
  • – Partner with business development and sales to refine ideal customer profiles and target segments
• Other duties as assigned

Qualifications & Skills:

• – Bachelor’s degree in marketing, business, or a related field, or equivalent professional work experience
• – 3-5+ years of hands-on B2B digital marketing experience
• – Hands-on experience building campaigns in HubSpot Marketing Hub, including landing pages, forms, emails, workflows, reporting, and CMS updates
• – Hands-on experience managing Google Ads campaigns day to day, with a working knowledge of Google Analytics and Tag Manager
• – Proven experience with marketing attribution and reporting, including HubSpot dashboards, custom reports, UTM tracking, and tying spend to leads and pipeline
• – Experience working with HubSpot lead scoring models required
• – HubSpot and/or Google Ads certifications a plus
• – Analytical mindset with the ability to turn campaign data into clear recommendations, and comfort presenting data to leadership
• – Strong written communication skills, including ad, email, and landing page copy
• – Familiarity with Canva or basic design tools helpful; advanced graphic design skills not required
• – Highly organized, with the ability to manage multiple campaigns and deadlines
• – Self-starter mindset with a team-first attitude