Digital Marketing Specialist

Stratum Med, Inc; Champaign (IL); On-site; USD 52,000 - 70,000; Full time

Job summary

Stratum Med, Inc. seeks a Digital Marketing Specialist to drive SEO and paid media across platforms, collaborating with cross‑functional teams to deliver data‑driven campaigns.

You will perform keyword research, optimize content and meta tags, conduct site audits, develop link-building and content strategies, monitor analytics, and manage budgets. You’ll coordinate media buying on Google, Meta, LinkedIn, and other networks, and support market research.

Qualifications

• Minimum 1-3 years of experience in digital marketing, with a focus on SEO, media buying, and campaign management.
• Proven track record of successfully managing and optimizing digital marketing campaigns across various platforms.
• Experience with SEO tools.
• Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc. Digital marketplace experience preferred.

Responsibilities

• SEO Responsibilities: Conduct keyword research and analysis to identify high-value opportunities and stay ahead of competitors.
• SEO Responsibilities: Optimize website content, meta tags, and on-page elements to improve search visibility.
• SEO Responsibilities: Conduct regular website audits and address technical SEO issues.
• SEO Responsibilities: Develop and execute link-building strategies to enhance domain authority.
• SEO Responsibilities: Implement content strategy aligned with SEO goals and user experience.
• SEO Responsibilities: Monitor website performance with analytics and adjust strategies.
• Media Buying: Research and identify suitable advertising platforms (social media, search, display).
• Media Buying: Collaborate on targeted media buying strategies.
• Media Buying: Execute paid media buys across search, social, display, CTV/OTT, and Digital Audio.
• Campaign Management: Plan, execute, and optimize digital marketing campaigns.
• Campaign Management: Monitor and analyze campaign performance with analytics tools.
• Campaign Management: Make data-driven recommendations to improve efficiency.
• Campaign Management: Manage day-to-day execution of paid media campaigns.
• Market Research: Stay informed about industry trends and competitive landscape.
• Market Research: Conduct market/keyword/audience research to build high-performing campaigns.
• Budget Management: Collaborate with stakeholders to allocate budgets effectively.
• Budget Management: Monitor spend and ensure campaigns run within budget.
• Collaboration: Coordinate with stakeholders to obtain assets and approvals for campaigns.

Skills

SEO

Media buying

Campaign management

Analytical skills

Cross-functional collaboration

Tools

SEO tools

Job description

Digital Marketing Specialist

This role requires a versatile digital marketer with expertise in both SEO and media buying, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.

SEO Responsibilities:

• Conduct thorough keyword research and analysis to identify high-value opportunities and stay ahead of competitors.
• Optimize website content, meta tags, and on-page elements to enhance search engine visibility.
• Conduct regular website audits to address technical SEO issues and improve site performance.
• Develop and execute effective link-building strategies to enhance domain authority and backlink profile.
• Implement a comprehensive content strategy aligned with SEO goals and user experience.
• Monitor website performance using analytics tools and make data-driven decisions to adjust strategies.

Media Buying:

• Research and identify suitable digital advertising platforms, including social media, search engines, and display networks.
• Collaborate with the marketing team to create targeted media buying strategies.
• Execute paid media buys across various platforms including search engines, social media, display networks, CTV/OTT, and Digital Audio.

Campaign Management:

• Assist in planning, executing, and optimizing digital marketing campaigns.
• Monitor and analyze campaign performance using relevant analytics tools.
• Make data-driven recommendations to enhance campaign effectiveness and efficiency.
• Manage day-to-day execution of paid media campaigns, including setup, optimization, and tracking.

Market Research:

• Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
• Conduct market research to identify potential opportunities and challenges in the digital advertising space.
• Conduct thorough keyword, market, competitive, and audience targeting research to build high-performing campaigns as needed.

Budget Management:

• Work closely with stakeholders to manage and allocate budgets effectively.
• Monitor spending and ensure campaigns are executed within budgetary constraints.

Collaboration:

• Collaborate with stakeholders to obtain creative assets, content, and approvals for campaigns.

Qualifications:

• Minimum 1-3 years of experience in digital marketing, with a focus on SEO, media buying, and campaign management.
• Proven track record of successfully managing and optimizing digital marketing campaigns across various platforms.
• Experience with SEO tools.
• Proficiency in using digital advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, etc. Digital marketplace (i.e. Basis or others) experience preferred.