Digital Marketing Specialist

Edge Electronics, Inc.; Bohemia (NY); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health insurance options

401(k) program

Career growth opportunities

Job summary

A technology-focused company in Bohemia, NY is seeking a Digital Marketing Specialist to enhance marketing execution, manage website content, and leverage AI tools for optimal performance. You will create engaging technical B2B content and support marketing campaigns. Ideal candidates have B2B marketing experience and a knack for technical writing. This full-time, on-site role offers health benefits and growth opportunities.

Qualifications

• Experience in B2B marketing and content creation.
• Comfort writing about technical topics, or strong interest in learning.
• Familiarity with HTML/CSS and CMS management.

Responsibilities

• Own day-to-day marketing execution and improve website.
• Create clear, technical B2B content for varying audiences.
• Support campaigns, social media, and email marketing efforts.

Skills

B2B marketing experience

Technical content creation

AI tools usage

Website management

Strong organizational skills

Tools

HubSpot

Google Analytics

HTML/CSS

Adobe Photoshop

Job description

Edge Electronics is looking for a Digital Marketing Specialist to own day‑to‑day marketing execution, improve our website, and turn technical products into clear, compelling stories.

You will work on‑site in our Bohemia, NY office and report directly to the Chief Strategy Officer.

AI‑powered marketing is a central part of this role. You do not need to be an AI expert, but you should already be using tools like ChatGPT or HubSpot AI, and be eager to learn more.

This is a full‑time, on‑site role in Bohemia, NY. Remote or hybrid is not available.

ABOUT EDGE

Edge Electronics is a Long Island‑based, certified Women’s Business Enterprise (WBE). We support OEMs and organizations across:

• Electronic components
• LCD and custom display solutions
• Embedded computing and storage
• Industrial and MRO products

We are known for long‑term customer relationships, a close‑knit team, and a stable business with room to grow.

WHAT YOU WILL DO

Use AI to work smarter

• Use ChatGPT and other tools for research, content drafting, idea generation, and summarizing technical information
• Use HubSpot AI features to speed up email, content, and reporting
• Help build simple, repeatable AI workflows for marketing tasks

Own key parts of our website and content

• Update and improve product category pages, landing pages, and blogs
• Help keep product and part data clean, accurate, and well presented
• Work with our team to improve the on‑site experience for engineers and buyers

Create clear, technical B2B content

• Write and edit product descriptions, category overviews, short case studies, and blog posts
• Turn technical details into content that makes sense to engineers, buyers, and procurement
• Create or coordinate visual collateral such as images, handouts, decks, and simple videos

Support campaigns and everyday marketing

• Build and schedule marketing and sales emails and simple nurture flows in HubSpot
• Help manage social media and email lists
• Support supplier co‑branded campaigns, trade shows, and follow‑up activities

Track and improve performance

• Watch basic KPIs in Google Analytics and HubSpot
• Help report what is working and suggest adjustments

WHAT YOU BRING

Experience in B2B marketing and content creation

Comfort writing about technical topics, or strong interest in learning

Experience updating or managing websites, including:

• Familiarity with HTML/CSS
• Comfort working in a CMS and handling product or data uploads

AI mindset

• Regular use of tools like ChatGPT, Claude, Gemini, or similar in your work or personal projects
• Curiosity and eagerness to experiment and improve how we use AI over time

Tools and platforms (nice to have)

• HubSpot CRM and Marketing Hub
• Adobe Photoshop, Illustrator, or similar
• Google Analytics
• Paid search or paid social experience is a plus
• Product data feeds or catalog management is a plus
• Experience with electronics, displays, embedded, or industrial products is a major plus
• Highly organized self‑starter with good follow‑through
• Comfortable working with sales, engineers, and executives
• Hunger to learn, take on responsibility, and grow with a local, family‑oriented business

BENEFITS

• Health and additional insurance options
• 401(k) program
• Stable, long‑term business with genuine opportunities to expand your role over time

Edge Electronics is an Equal Opportunity Employer.

If this sounds like the kind of role you want, even if you do not meet every requirement, we would still like to hear from you.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

• Marketing
• Sales
• Writing/Editing

Industries

Computers and Electronics Manufacturing and Wholesale