Digital Marketing Specialist

Advantage Technical; Beverly (MA); On-site; USD 41,000 - 48,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) retirement savings plan

Health Savings Account (HSA)

AD&D Insurance

Job summary

Advantage Technical is seeking a Digital Marketing Specialist to join our Beverly, MA team and drive lead generation, brand growth, and digital initiatives in a high-tech manufacturing context.

You will manage websites, optimize SEO, oversee Google Analytics, and develop engaging marketing content across print and digital channels to support sales and product literature.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
• 3+ years of marketing experience in manufacturing, industrial, technical, automation, or B2B environments.
• Experience managing websites and CMS platforms.
• Strong knowledge of SEO, Google Analytics, digital advertising, and content marketing.
• Graphic design experience with Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro) or similar tools.
• Video production and editing experience.
• Strong writing, communication, project management, and organizational skills.
• Portfolio showcasing design and content creation work preferred.
• Experience with Umbraco is a plus.

Responsibilities

• Manage website content, user experience, and digital marketing initiatives.
• Develop and support SEO strategies to increase website traffic, search visibility, and lead generation.
• Monitor website analytics and recommend improvements to boost engagement and conversions.
• Create and manage digital advertising campaigns, including Google Ads and retargeting efforts.
• Design landing pages, marketing materials, brochures, presentations, infographics, and sales collateral.
• Collaborate with engineering and sales teams to develop technical marketing content, product literature, and customer-facing communications.
• Create and manage social media content across multiple platforms.
• Plan, produce, and edit product videos, marketing videos, and multimedia content.
• Support trade shows, webinars, and marketing events through graphics, promotional materials, and digital campaigns.
• Help maintain brand consistency across all marketing channels and communications.

Skills

SEO

Google Analytics

Digital advertising

Content marketing

Graphic design

Adobe Creative Cloud

Video production

Writing

Project management

Organizational skills

Education

Bachelor's degree in Marketing or related field

Tools

Umbraco

CMS platforms

Job description

Digital Marketing Specialist - Direct Hire

Beverly, MA | $30-$35/Hour | Full-Time

Are you a creative and data-driven marketing professional who enjoys blending digital strategy, content creation, graphic design, and analytics? Join a global precision manufacturing organization where you'll play a key role in driving lead generation, brand awareness, and marketing growth across multiple high-tech industries.

What You'll Do

• Manage website content, user experience, and digital marketing initiatives.
• Develop and support SEO strategies to increase website traffic, search visibility, and lead generation.
• Monitor website analytics and recommend improvements to boost engagement and conversions.
• Create and manage digital advertising campaigns, including Google Ads and retargeting efforts.
• Design landing pages, marketing materials, brochures, presentations, infographics, and sales collateral.
• Collaborate with engineering and sales teams to develop technical marketing content, product literature, and customer-facing communications.
• Create and manage social media content across multiple platforms.
• Plan, produce, and edit product videos, marketing videos, and multimedia content.
• Support trade shows, webinars, and marketing events through graphics, promotional materials, and digital campaigns.
• Help maintain brand consistency across all marketing channels and communications.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, Engineering, or a related field.
• 3+ years of marketing experience in manufacturing, industrial, technical, automation, or B2B environments.
• Experience managing websites and CMS platforms.
• Strong knowledge of SEO, Google Analytics, digital advertising, and content marketing.
• Graphic design experience with Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro) or similar tools.
• Video production and editing experience.
• Strong writing, communication, project management, and organizational skills.
• Portfolio showcasing design and content creation work preferred.
• Experience with Umbraco is a plus.

Benefits

• Medical, dental, and vision insurance
• 401(k) retirement savings plan
• Health Savings Account (HSA)
• AD&D Insurance

Benefits vary by client and will be confirmed at the time of offer.

The base pay range listed reflects what we reasonably expect to offer for this role. Actual pay may vary based on location, experience, and performance. Depending on the position, benefits may include medical, dental, and vision coverage; retirement and savings plans; paid holidays and time off; supplemental insurance; and additional wellness or incentive programs.

About Us

Advantage Technical connects top- talent in technology, engineering, and technical fields with forward-looking companies.

Advantage Technical is an equal opportunity employer. All applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status, or any other legally protected status. Advantage Technical offers reasonable accommodations for qualified individuals with disabilities; contact your local branch for inquiries. Advantage Technical is an E-Verify employer. See our Privacy Notice for Candidates and Employees/Contractors at https://smgroupna.com/privacy-notice-for-candidates-and-employees-contractors.