Marketing Associate

Esquire Bank; Jericho (NY); On-site; USD 60,000 - 75,000; Full time

Job summary

A digital-first banking company is seeking a Marketing Associate to manage email campaigns and digital marketing strategies while utilizing AI tools for enhanced efficiency. The role requires strong data analytics skills and experience with Salesforce Marketing Cloud. Candidates should have a Bachelor's degree in Marketing and 2-3 years of relevant experience in a fast-paced environment. This full-time position offers competitive compensation in Jericho, New York.

Qualifications

• 2-3+ years of post-college experience in a related marketing role.
• AI literate and proficiency with generative AI tools.
• Advanced skills in Excel for data analysis.

Responsibilities

• Execute end-to-end digital marketing campaigns.
• Lead creation and deployment of email campaigns.
• Manage logistics for trade shows and bank events.

Skills

Campaign Management

Email Marketing

Data Analytics

Adobe Creative Cloud

Communication

Education

Bachelor's degree in Marketing or a related field

Tools

Salesforce Marketing Cloud

Excel

Job description

Esquire Bank is a banking industry disruptor that is a publicly traded company on the Nasdaq and a digital-first bank with some of the highest accolades in the industry. Although identified as a bank, we operate more like a fintech. As such, you will be working with some of the brightest minds in the industry using best-in-class technology.

Description

We are seeking a Marketing Associate to work in an AI first, fast-paced, fintech-style environment active in both Martech (Marketing technology) and Marketing Operations. The successful candidate will play an integral role in the planning, organization, and execution of marketing campaigns and email communications to grow and retain the company’s client base.

This role requires extreme attention to detail, advanced task management skills, and the ability to process and analyze data to drive campaign performance.

Location: 100% onsite at the Jericho, Long Island offices.

Key Responsibilities

• Campaign Execution & Management: Support the implementation of the marketing strategy by executing end-to-end digital marketing campaigns across multiple channels.
• Email Marketing (Primary Focus): Lead the creation, setup, and deployment of high-volume email campaigns using Salesforce Marketing Cloud.
• Creative Asset Management: Utilize Adobe Creative Cloud (Photoshop, InDesign, etc.) to optimize and update digital assets, including status updates to text, imagery, and resizing for campaign-specific ads and banners.
• AI Utilization: Utilize AI tools and build AI agents to streamline content creation, improve copy quality, and increase operational efficiency within the marketing workflow.
• Data Analytics & Segmentation: Track and report on email performance and campaign metrics. Execute complex data segmentation to ensure highly targeted and effective outreach to various client cohorts.
• Timelines & Scheduling: Build and manage a detailed marketing calendar, campaign timelines, and production schedules, ensuring all stakeholders meet deadlines and the content library remains current.
• CRM Administration: Update and enrich records in Salesforce (CRM) to ensure prospect and client data is accurate, compliant, and properly categorized for campaign automation.
• Event Coordination: Manage logistics and operations for trade shows, sponsorships, and bank-driven events, including managing timelines, merchandise procurement, inventory, shipment coordination, and booth setup.
• Website & Landing Pages: Assist in the creation and updates of content for multiple websites and landing pages to support active lead generation campaigns.

Key Skills and Experience

• Experience: 2-3+ years of post-college experience in a related marketing role (Mandatory).
• Technical Proficiency: Must be AI literate and proficient using generative AI tools and any prior experience with CRM systems and Marketing Automation platforms—specifically Salesforce and Marketing Cloud (Highly Desirable).
• Data & Excel: Advanced skills in Excel, with the ability to use spreadsheets, graphing, and calculations to process and analyze large quantities of data (Mandatory).
• AI Knowledge: Working knowledge or experience using AI for marketing workflows (specifically WriterAI) to enhance content production.
• Email & Web Skills: Working knowledge of HTML/Shortcode for email and website updates (Marketing Cloud experience is a plus).
• Design Proficiency: Experience with Adobe Creative Cloud (Photoshop, InDesign, or Illustrator) to support asset creation.
• Communication: Excellent verbal and written communication skills with the ability to manage multiple assignments in a fast-paced, deadline-driven environment.

Qualifications

• Bachelor's degree in Marketing or a related field required.
• Demonstrated ability to communicate project goals and influence partners at all levels.
• High-energy self-starter who is exceptionally organized and detail oriented.

Full time – M-F 8:30 am - 5:30 pm

Estimated Salary Range

• $60,000 - $75,000 / year
• Compensation may vary based on education, skills, qualifications and/or expertise.