Digital Marketing & Social Growth Specialist

Ruth Eckerd Hall, Inc; Clearwater (FL); On-site; USD 42,000 - 64,000; Full time

Job summary

Ruth Eckerd Hall, Inc. in Clearwater, FL is seeking a Digital Media Assistant to support the Digital Media Manager in executing campaigns across social media, email, SMS, SEO, and paid media.

You will use marketing analytics and customer data to drive awareness, engagement, and revenue, while coordinating online contests, growing the text database, and assisting in website and social campaigns. This role requires collaboration with staff, educators, and partners and a passion for digital

Qualifications

• 1–2 years of experience in digital media marketing.
• Basic computer skills (Microsoft Office Suite, PC).
• 1–2 years of social community management for Facebook, Twitter, Instagram, YouTube, Google, etc.
• 1–2 years' experience using Adobe Creative Suite, HTML, CSS.
• Google Adwords, Google Analytics and Double Click for Publisher experience.

Responsibilities

• Strong ability to layout, design and program website elements.
• Support Manager in executing all email campaigns.
• Execute text message marketing campaigns and promotions, continuously growing the text database.
• Coordinate online contests and promotions for website and social media.
• Assist in developing and implementing social media strategies to continuously grow social media following.
• Identify opportunities in new social media channels to achieve business goals.
• Provides data for all social media reporting. Determine key metrics and insights.
• Research and identification of targeted keywords for use in paid campaigns.
• Coordinate paid search, display and retargeting campaigns, display ads and other digital assets.
• Assists in day-to-day audience engagement and response, representing the organization in a professional manner.
• Stays up to date on the ever-evolving world of social media and shares learning and news.
• Support in project management software to maximize marketing workflow.

Skills

Digital media marketing

Social community management

Strong communication skills

Attention to details

Education

High School Diploma

Bachelor’s degree preferred in marketing or related fields

Tools

Adobe Creative Suite

HTML

CSS

Google Adwords

Google Analytics

DoubleClick for Publisher

Job description

Ruth Eckerd Hall, Inc. in Clearwater, FL is seeking a Digital Media Assistant to support the Digital Media Manager in executing campaigns across social media, email, SMS, SEO, and paid media.

You will use marketing analytics and customer data to drive awareness, engagement, and revenue, while coordinating online contests, growing the text database, and assisting in website and social campaigns. This role requires collaboration with staff, educators, and partners and a passion for digital