Digital Media Coordinator

Ruth Eckerd Hall, Inc.; Clearwater (FL); On-site; USD 42,000 - 65,000; Full time

Job summary

Ruth Eckerd Hall, Inc. is seeking a Digital Media Coordinator to assist in executing digital campaigns across social media, email, SMS and online advertising. You will help implement strategies, analyze data and support marketing initiatives to drive awareness, engagement and revenue.

The role reports to the Digital Media Manager and requires hands-on experience with HTML/CSS, Adobe Creative Suite and CMS platforms. Join a collaborative team at Ruth Eckerd Hall in Florida.

Qualifications

• 1–2 years of experience in digital media marketing.
• 1–2 years of social community management for Facebook, Twitter, Instagram, YouTube, Google, etc.
• 1–2 years' experience using Adobe Creative Suite, HTML, CSS.
• Google Adwords, Google Analytics and DoubleClick for Publisher experience.

Responsibilities

• Layout, design and program website elements.
• Assist in executing email campaigns.
• Execute SMS campaigns and grow the text database.
• Coordinate online contests and promotions.
• Develop and implement social media strategies to grow followers.
• Identify opportunities in new social media channels to achieve business goals.
• Provide data for social media reporting; determine key metrics.
• Coordinate paid search, display and retargeting campaigns.
• Assist in day-to-day audience engagement and brand representation.
• Stay up to date on social media trends and share learnings.
• Support in project management software to maximize marketing workflow.

Skills

Digital media marketing

Social community management

Adobe Creative Suite

HTML

CSS

Google Analytics

Google Adwords

Graphic design

Airtable

Showtime CMS

Education

High School Diploma

Bachelor’s degree preferred in marketing or CS

Tools

Microsoft Office Suite

PC

Job description

Position

Digital Media Coordinator

Status

Full-Time/Non-Exempt

Department

Marketing

Reports To

Digital Media Manager

Description

This position will assist in implementation and coordinating efforts to achieve the goals and objectives for the company set forth by the Digital Media Manager. Digital media programs include social media, e-commerce websites, Email, text messaging (SMS), online advertising, SEO and more. You will use customer data, marketing analytics and experience in digital media to assist in driving awareness, excitement and revenues.

Essential Functions

• Strong ability to layout, design and program website elements
• Support Manager in executing all email campaigns
• Execute text message marketing campaigns and promotions, continuously growing the text database
• Coordinate online contests and promotions for website and social media
• Assist in developing and implementing social media strategies to continuously grow social media following
• Identify opportunities in new social media channels to achieve business goals
• Provides data for all social media reporting. Determine key metrics and insights
• Research and identification of targeted keywords for use in paid campaigns
• Coordinate paid search, display and retargeting campaigns, display ads and other digital assets
• Assists in day-to-day audience engagement and response, representing the organization in a professional manner
• Stays up to date on the ever-evolving world of social media and shares learning and news
• Support in project management software to maximize marketing workflow

Qualifications

Experience

• One to two years’ experience in working with digital media marketing
• Basic computer skills (Microsoft Office Suite, PC)
• One to two years of experience of social community management for Facebook, Twitter, Instagram, YouTube, Google, etc.
• One to two years' experience using Adobe Creative Suite, HTML, CSS
• Google Adwords, Google Analytics and Double Click for Publisher experience
• Graphic Design experience desired
• Airtable experience desired
• Showtime! CMS experience a plus

Education

• High School Diploma required
• Bachelor’s degree preferred with a concentration in marketing, computer science or related fields

Demonstrated Skills or Knowledge

• Knowledge of internet-based consumer behavior and direct marketing principles
• Strong communication skills including oral & written
• Demonstrated ability to attend to details within a multi-task work environment with constantly shifting deadlines
• Ability to define problems, collect data, establish facts, draw valid conclusions and execute solutions
• Demonstrate commitment to the principles of teamwork and shared responsibility
• Ability to work with a diverse group of people including staff, board members, educators, students, community leaders and patrons
• Ability to quickly learn new programs, processes and marketing concepts
• Knowledge of the mechanics of social media writing
• A passion for social media and the desire to be an expert

Additional Responsibilities

• Professionally represents Ruth Eckerd Hall
• Attend various organizational meetings
• Representing the Marketing Department at select events
• Complete all other duties as assigned

Physical Demands

• Ability to lift and carry up to 35 lbs.
• Ability to operate a computer terminal and basic office machines
• Ability to drive with a valid driver’s license and good driving record
• Ability to maintain good attendance is a condition of employment and a function of this position

Other

• Valid driver's license and safe driving record.
• Successful completion of a background check and drug screen

Equal Opportunity & Other Statements

Ruth Eckerd Hall is an equal opportunity employer, drug-free workplace, and complies with ADA regulations as applicable.

All applicants considered for all positions without regard to race, religion, color, sex, gender, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage or any other protected classification, in accordance with applicable federal, state, and local laws. By completing this application, you are seeking to join a team of hardworking professionals dedicated to consistently delivering outstanding service to our patrons and contributing to the financial success of the organization and its employees. Equal access to programs, services, and employment is available to all qualified people. Those applicants requiring accommodation to complete the application and/or interview process should contact a human resources representative.