Digital Marketing Sales Associate

Maryland Local Marketing; Towson (MD); Hybrid; USD 60,000 - 100,000; Full time

Job summary

Maryland Local Marketing in Towson, MD is seeking a Digital Marketing Sales Executive to sell websites, video plans and social media management to small and mid-size businesses across Maryland. This is a full-time sales role with inbound leads and self-sourced field sales, owning the sale from initial contact to signed agreement.

You will build a pipeline, close deals and hand off clients to our account managers.

Qualifications

• 2+ years of B2B sales experience with small business clients.
• Track record of meeting or exceeding quotas.
• Clear, confident communication in person, on the phone and email.
• Valid driver’s license and reliable transportation for Maryland travel.

Responsibilities

• Manage inbound leads: follow up, consult and close.
• Develop a field sales pipeline by meeting owners in shops and at events.
• Present proposals and close monthly and term agreements.
• Handoff new clients to account managers with clear notes and expectations.
• Log leads and deals in GoHighLevel CRM and review pipeline weekly.

Skills

B2B sales

Quota attainment

Communication

Travel readiness

Tools

GoHighLevel CRM

HubSpot

Salesforce

Job description

Maryland Local Marketing is a Towson-based digital marketing agency that has helped local businesses grow since 2014. We build websites, shoot video, manage social media, run Meta and Google ads, and set up GoHighLevel CRM systems for small businesses across Maryland. We also run the Maryland Local Businesses directory, which covers all 23 Maryland counties.

About Maryland Local Marketing

Maryland Local Marketing is a Towson-based digital marketing agency that has helped local businesses grow since 2014. We build websites, shoot video, manage social media, run Meta and Google ads, and set up GoHighLevel CRM systems for small businesses across Maryland. We also run the Maryland Local Businesses directory, which covers all 23 Maryland counties.

The role

We are hiring a Digital Marketing Sales Executive to sell our websites, video plans and social media management to small and mid-size businesses in Maryland. This is a full-time sales role with two lead sources:

• Inbound leads: businesses that come to us through our ads, website and directory. You follow up fast, run the consult and close.
• Self-sourced field sales: you build your own pipeline by meeting business owners face to face, in their shops, at networking events and through referrals.

You own the sale from first conversation to signed agreement, then hand new clients to our account management team.

What you'll sell

• Websites: Done-for-you websites built in about two weeks, optimized for Google and AI search, with hosting and maintenance included
• Video plans: On-site video shoots turned into reels and promotional videos for social media and ads
• Social media management: Monthly content creation, posting and page management on tiered monthly plans
• Lead Generation Program: Quarterly video shoots, Meta and Google lead ads, GoHighLevel CRM and social media management bundled on 6- or 12-month terms

You do not need to be a marketer to start. We train you on every service, our pricing and how to match each business to the right plan.

Responsibilities

Inbound leads

• Contact new inbound leads the same business day they come in
• Run discovery calls and consults to learn each owner's goals, budget and current marketing
• Book and lead in-person or virtual strategy meetings

Self-sourced field sales

• Walk into local businesses and start conversations with owners and managers (contractors, auto shops, salons, restaurants, retail, professional services)
• Attend chamber of commerce, BNI and other local networking events
• Build referral partnerships with complementary businesses and past clients
• Hit weekly targets for new face-to-face conversations and meetings booked

Closing and handoff

• Build and present proposals, handle objections and close monthly and term agreements
• Cross-sell existing clients into additional services (for example, a website client adding social media management)
• Hand off signed clients to account managers with complete notes and expectations

Pipeline and reporting

• Log every lead, call, visit and deal in our GoHighLevel CRM
• Meet monthly targets for meetings booked, proposals sent and revenue closed
• Review your pipeline weekly with sales leadership

What we're looking for

Required

• 2+ years of B2B sales experience, ideally selling to small business owners (marketing, advertising, media, software, payment processing or similar)
• A track record of hitting quota, including deals you found and closed yourself
• Comfort walking into a business unannounced and starting a conversation with the owner
• Clear, confident communication in person, on the phone and by email
• Valid driver's license and reliable transportation for travel across Maryland
• Working knowledge of websites, social media and online ads (we'll teach the details)

Nice to have

• Digital marketing or agency sales experience
• CRM experience (GoHighLevel, HubSpot, Salesforce or similar)
• An existing network of business owners in the Baltimore area
• Bilingual

Compensation and benefits

Competitive base salary plus competitive commission on every deal you close, whether the lead came from us or you sourced it yourself. Paid training on all of our services.

Schedule, territory and how to apply

• Schedule: Full-time, Monday to Friday, with occasional evening networking events
• Location: Based out of our Towson, MD office, splitting time between the office and the field
• Territory: Baltimore metro and surrounding counties, with travel across Maryland as needed