Digital Marketing Ops Lead - Remote/Hybrid

Regmovies; Knoxville (TN); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

Free movie passes

Discounted concessions

401(k) with company match

Paid vacation and sick leave

Summer half-day Fridays

Medical and prescription coverage

Life and disability insurance

Dental and vision insurance

Additional insurance options

Job summary

Regal Cinemas is seeking a Digital Marketing Operations Manager to bridge marketing strategy with technical execution. You will oversee systems, platforms, and processes powering digital marketing, including campaigns, website experiences, and customer journeys.

Responsibilities include content operations, lifecycle campaigns via Braze, SEO improvements, and analytics tracking. Collaboration with marketing, content, analytics, and technology teams is essential to drive engagement and growth.

Qualifications

• 4–6 years of experience in marketing operations, web operations, or digital marketing.
• Hands-on with CMS platforms, Braze (or similar marketing automation tools), and Google Analytics.
• Strong SEO knowledge and tools such as Semrush or Ahrefs and Google Search Console.
• Working knowledge of HTML, CSS, and Google Tag Manager or similar web technologies.
• Collaborative, detail-oriented with solid project management and data-driven decision making.

Responsibilities

• Oversee website content updates, page layouts, and digital assets within the CMS.
• Build, test, and deploy lifecycle marketing campaigns across email, push, and in‑app channels using Braze.
• Audit website content and provide SEO recommendations to improve organic search and user experience.
• Implement and maintain analytics tracking to measure website activity, conversions, and customer behavior.
• Develop and maintain dashboards that provide actionable insights into campaign and website performance.

Skills

Marketing operations

Web operations

Data-driven decision making

Collaborative

Tools

Braze

CMS

Google Analytics

HTML/CSS

Google Tag Manager

Semrush

Ahrefs

Google Search Console

Job description

Regal Cinemas is seeking a Digital Marketing Operations Manager to bridge marketing strategy with technical execution. You will oversee systems, platforms, and processes powering digital marketing, including campaigns, website experiences, and customer journeys.

Responsibilities include content operations, lifecycle campaigns via Braze, SEO improvements, and analytics tracking. Collaboration with marketing, content, analytics, and technology teams is essential to drive engagement and growth.