Digital Marketing Operations Manager

Regal; Knoxville (TN); Hybride; USD 85 000 - 120 000; Plein temps

Avantages offerts par ce poste

Discretionary annual bonus

Free movie passes and discountedConces

Paid vacation and sick leave

401(k) with company match

Résumé du poste

Regal Cinemas in Knoxville, TN seeks a Digital Marketing Operations Manager who blends marketing strategy with technical execution. You’ll oversee CMS assets, lifecycle campaigns in Braze, and analytics to ensure campaigns and web experiences run smoothly.

Collaborate with marketing, content, analytics, and technology teams to drive engagement, optimize SEO, and deliver data-driven insights. This hybrid role supports growth within Regal Global Entertainment.

Qualifications

• 4–6 years of experience in marketing operations, web operations, or related field.
• Hands-on experience with CMS platforms, Braze, and Google Analytics.
• Strong understanding of SEO best practices and keyword strategy.
• Working knowledge of HTML, CSS, and Google Tag Manager.

Responsabilités

• Oversee website content updates, page layouts, and digital assets in the CMS.
• Build, test, and deploy lifecycle marketing campaigns across email, push, and in-app channels using Braze.
• Audit website content and provide SEO recommendations to improve organic search and UX.
• Implement and maintain analytics tracking for accurate measurement of activity and conversions.
• Develop and maintain dashboards with actionable insights into campaign and website performance.

Connaissances

CMS platforms

Braze

Google Analytics

SEO

HTML/CSS

Data-driven decisions

Outils

Braze

Google Analytics

Semrush

Ahrefs

Google Search Console

HTML/CSS

Google Tag Manager

Description du poste

What is the job?

Are you equal parts marketer, problem solver, and technology enthusiast? As our Digital Marketing Operations Manager, you’ll play a critical role in connecting marketing strategy with technical execution. You’ll oversee the systems, platforms, and processes that power digital marketing efforts, ensuring campaigns, website experiences, and customer journeys run seamlessly.

What is the job?

Are you equal parts marketer, problem solver, and technology enthusiast? As our Digital Marketing Operations Manager, you’ll play a critical role in connecting marketing strategy with technical execution. You’ll oversee the systems, platforms, and processes that power digital marketing efforts, ensuring campaigns, website experiences, and customer journeys run seamlessly.

In this role, you’ll manage web content operations, optimize digital experiences for search visibility, deploy lifecycle campaigns, and help ensure marketing data is accurate and actionable. Working closely with marketing, content, analytics, and technology teams, you’ll help drive engagement, improve performance, and support business growth through a data-driven approach.

What will you be doing?

• You will oversee website content updates, page layouts, and digital assets within our content management system (CMS).
• You will build, test, and deploy lifecycle marketing campaigns across email, push notifications, and in-app channels using Braze.
• You will audit website content and provide SEO recommendations to improve organic search performance and user experience.
• You will implement and maintain analytics tracking, ensuring website activity, conversions, and customer behaviors are accurately measured.
• You will develop and maintain reporting dashboards that provide actionable insights into campaign and website performance.

About You

• You will bring 4 to 6 years of experience in marketing operations, web operations, digital marketing, or a related field.
• You will have hands‑on experience with CMS platforms, Braze (or similar marketing automation tools), and Google Analytics.
• You will possess a strong understanding of SEO best practices, keyword strategy, and tools such as Semrush, Ahrefs, or Google Search Console.
• You will have working knowledge of HTML, CSS, Google Tag Manager, or similar web technologies.
• You will be a collaborative, detail‑oriented professional with strong project management skills and a passion for using data to drive decisions.
• You will be a great fit, if our values resonate with you: We Create, We Perform, We Inspire. Read more about them here - About us

About Regal

Regal Cinemas – where movie magic meets unforgettable experiences!

At Regal Cinemas, part of Regal Global Entertainment, each day is a celebration of everything film and entertainment. From the first popcorn crunch to the closing credits, we’re all about creating moments that spark joy, laughter, and a little bit of movie magic.

With over 7,600 screens across 625 locations in 9 countries, including Cineworld, Picturehouse, Cinema City, Yes Planet, and Regal Cinemas right here in the US - we bring the joy of movies to millions.

Based out of our buzzing Theatre Support Office in Knoxville, Tennessee, we offer a variety of roles with a mix of hybrid, field‑based, or remote working options, depending on the role.

What really makes Regal shine? Our people. We’re passionate about supporting your growth and helping you carve out your dream career within the Regal Global Entertainment family. Fancy joining us on this epic film adventure? Dive into the Regal stories and see what life’s like behind the scenes of the big screen!

Read more about the Regal culture here –

Regal Careers

Our Benefits

• Discretionary annual bonus
• Free movie passes and discounted concessions at any Regal location
• Paid vacation time and sick leave to support a healthy work-life balance
• Eligibility to participate in our 401(k) retirement plan with company match after age 21 and one month of service
• Summer half‑day Fridays during the summer season
• Medical and prescription coverage, with company contributions toward the cost
• Company‑paid life insurance and disability insurance at no cost to employees
• Dental, vision, and supplemental life insurance options available for employees and their dependents
• Additional coverage options including accident, critical illness, and hospital indemnity insurance

Inclusion & Belonging

At Regal Global Entertainment, we believe our strength comes from the diversity of our people. We are committed to fostering a workplace where everyone feels valued, respected, and empowered to bring their authentic selves to work. Our commitment to inclusion and belonging embraces all aspects of identity, including gender, ethnicity, age, disability, sexual orientation, religion, and background.

We take pride in creating an environment where differences are celebrated and everyone has equal opportunities to succeed. Our hiring process is designed to be fair and accessible, welcoming applicants from all backgrounds. If you need any accommodations during the hiring process or in the workplace to support your needs, please contact the Talent team.

If you have any questions about this role or working at Regal Global Entertainment please contact [e-mail]. We may close this vacancy early if we receive a high volume of applications, so we encourage you to apply as soon as possible