Digital Marketing Operations Lead | Remote/Hybrid

Regal; Knoxville (TN); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Discretionary annual bonus

Free movie passes and discountedConces

Paid vacation and sick leave

401(k) with company match

Job summary

Regal Cinemas in Knoxville, TN seeks a Digital Marketing Operations Manager who blends marketing strategy with technical execution. You’ll oversee CMS assets, lifecycle campaigns in Braze, and analytics to ensure campaigns and web experiences run smoothly.

Collaborate with marketing, content, analytics, and technology teams to drive engagement, optimize SEO, and deliver data-driven insights. This hybrid role supports growth within Regal Global Entertainment.

Qualifications

• 4–6 years of experience in marketing operations, web operations, or related field.
• Hands-on experience with CMS platforms, Braze, and Google Analytics.
• Strong understanding of SEO best practices and keyword strategy.
• Working knowledge of HTML, CSS, and Google Tag Manager.

Responsibilities

• Oversee website content updates, page layouts, and digital assets in the CMS.
• Build, test, and deploy lifecycle marketing campaigns across email, push, and in-app channels using Braze.
• Audit website content and provide SEO recommendations to improve organic search and UX.
• Implement and maintain analytics tracking for accurate measurement of activity and conversions.
• Develop and maintain dashboards with actionable insights into campaign and website performance.

Skills

CMS platforms

Braze

Google Analytics

SEO

HTML/CSS

Data-driven decisions

Tools

Braze

Google Analytics

Semrush

Ahrefs

Google Search Console

HTML/CSS

Google Tag Manager

Job description

Regal Cinemas in Knoxville, TN seeks a Digital Marketing Operations Manager who blends marketing strategy with technical execution. You’ll oversee CMS assets, lifecycle campaigns in Braze, and analytics to ensure campaigns and web experiences run smoothly.

Collaborate with marketing, content, analytics, and technology teams to drive engagement, optimize SEO, and deliver data-driven insights. This hybrid role supports growth within Regal Global Entertainment.