Regional Marketing Lead - Digital Strategy, Remote

Colonial Group; Lewis Corner (MD); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health benefits

401K

Property discounts

Job summary

Colonial Group is seeking a Regional Marketing Manager to lead marketing across an assigned portfolio with a focus on digital strategies, budget stewardship, and client relations. The role emphasizes cross-property collaboration, data-driven decisions, and brand consistency.

You will manage channel strategy, coordinate with operations, and oversee content and campaigns across email, social, digital, and PR. Occasional evenings/weekends and travel are required.

Qualifications

• Bachelor's degree in marketing, Arts, Graphics, Communication, or a related field.
• Multi-property, multi-store, or regional experience in marketing or digital marketing.
• Minimum of 3 years of experience with integrative marketing technologies.

Responsibilities

• Create and manage the portfolio's strategic marketing playbook and budget.
• Oversee marketing requests and provide timely feedback and updates.
• Coordinate marketing channels (email, digital, social, PR, blogs, photo/video shoots) and report ROI.
• Collaborate with operations and marketing to align requests with business goals.
• Advise on channels to maximize results and allocate spend per channel.
• Ensure brand standards across campaigns and materials.
• Provide content direction for social media to partners and manage monthly calendars.
• Plan and coordinate on-property photo/video needs and vendor logistics.
• Visit each assigned property 1x per year and travel as needed.

Skills

Entrepreneurial mindset

Google Analytics

Social media

Email Marketing

Project management

Independent work

Creative vision

Graphic design basics

Salesforce Marketing Cloud

Hospitality experience a plus

Education

Bachelor's degree in marketing/related field

Tools

Salesforce Marketing Cloud

Job description

Colonial Group is seeking a Regional Marketing Manager to lead marketing across an assigned portfolio with a focus on digital strategies, budget stewardship, and client relations. The role emphasizes cross-property collaboration, data-driven decisions, and brand consistency.

You will manage channel strategy, coordinate with operations, and oversee content and campaigns across email, social, digital, and PR. Occasional evenings/weekends and travel are required.