Digital Marketing Operations Executive

Dow; United States; Remote; USD 65,000 - 85,000; Full time

Job summary

Dow is seeking a Digital Marketing Operations Executive to join their Consumer Solutions team. This role requires an experienced digital marketer to develop and execute digital demand generation strategies that enhance the customer journey. The position focuses on utilizing digital tools and data analysis to drive marketing effectiveness and business growth.

Benefits

Market-competitive base pay and bonus opportunity

Robust medical and life insurance packages

Competitive retirement program

Opportunities for training and mentoring

Paid time off for new parents

Wellbeing Portal for all Dow employees

Qualifications

• Minimum 2 to 5 years of relevant experience.
• Proven experience in B2B demand generation.
• Experience in creating digital tools and applications.

Responsibilities

• Implement digital demand generation initiatives.
• Analyze performance and provide insights.
• Manage digital projects and e-commerce assessments.

Skills

Digital Marketing Expertise

Data Analysis

Project Management

Communication

Education

Bachelor’s Degree

Tools

MS Office

Power BI

Adobe

Marketo

Google Analytics

Job description

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About you and the role:

As a Digital Marketing Operations Executive /Marketing Specialist within Dow Consumer Solutions, you will need to collaborate with various teams to execute and deploy digital demand generation plan and activities to drive business growth to further one of Dow’s ambitions in wanting to be the most ‘customer centric’ material science company . W e are utilizing Digital to make our customers journey through the various digital touchpoints, the most ‘easy, effective and enjoyable ’. You will be an experienced digital marketing professional who has been leveraging on AI, various mar-tec tools to build and enhance customer journey and run successful marketing campaigns to generate and convert leads to revenue . You should also demonstrate sharp analytical capability to analyze data from various sources and draw valuable insights for the business and propose action plans. You should be someone who possess a keen attitude for continuous learning and has a customer-centric mindset to support business to drive growth .

Core Responsibilities:

• Work with regional marketing and communications teams to implement digital demand generation initiatives. This includes lead nurturing and conversion, account-based marketing campaigns, and associated digital strategies, all in alignment with regional 4P plans.

• Support marketing team in data analysis of achievement of business objectives , digital asset performance, campaign effectiveness, customer database insights, market industry trends, and competitor intelligence. Provide key insights or create standard reports where relevant for the team .

• Assist the marketing team to rev iew planned customer journey, identify suitable digital marketing tools /applications to be deployed .

• Collaborate with internal and external teams to develop digital tools, such as AI tools, apps, and dashboards . Support the roll out of best-in-class processes for utilisation of digital tools/applications for campaigns execution in campaigns

• Digital projects management and implementation.

• Assist the marketing team with digital ecommerce assessments and setup, as well as improvements to Dow.com user experience , contacts, content management.

Qualifications and Experience Required

A minimum bachelor’s degree with 2 to 5 years of relevant experience.

Skills And Experience Required:

• Proven digital marketing expertise in B2B demand generation, from lead acquisition to nurturing and conversion , user journey design and user experience optimisation.

• Skilled in data analysis with experience in integrating data from various sources and delivering insights to the business .

• Demonstrate exper ience in creating digital tools, assets, and applications by collaborating with internal and external parties.

• Proven capability in project management and key stakeholders’ management across regions . Proven a bility to organize and get work done through work championing and soft influence and implement new process as required .

• Possesses strong organisational and task-oriented skills, with the capacity to prioritize tasks, multitask, and work both independently and as part of a diverse, multicultural team in an international setting.

• Excellent communication skills and ability to translate user requirements into execution plan and implement plan accordingly. Fluency in English and preferably also Chinese.

• Show expertise in MS Office, Power BI, and experience with marketing tools like Adobe, Marketo, Content Square, Eloqua, Sprinkler, or Google Analytics. Knowledge of Dynamics CRM, Power Automate, and Power Query is a plus.

Additional notes

• Relocation assistance is not available with this position.

• The ability to accommodate a flexible schedule aligned with international time zones (if required ) is essential.

Benefits – What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

• Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
• Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
• Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
  • Employee stock purchase programs (availability varies depending on location).
• Student Debt Retirement Savings Match Program (U.S. only).
  • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
• Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
• Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
• Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
• Competitive yearly vacation allowance.
• Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
• Paid time off to care for family members who are sick or injured.
• Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
• Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
• On-site fitness facilities to help stay healthy and active (availability varies depending on location).
• Employee discounts for online shopping, cinema tickets, gym memberships and more.
• Additionally, some of our locations might offer:
  • Transportation allowance (availability varies depending on location)
  • Meal subsidiaries/vouchers (availability varies depending on location)
  • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team, we can make a difference together.

About Dow Chemical International Pvt Ltd

Dow Chemical International Private Limited (Dow India) aims to be the most innovative, sustainable, inclusive customer-centric materials science company. The company is committed to delivering the right solutions to its customers’ challenges. With broadest technology sets spanning performance materials, industrial intermediates, and plastics Dow India delivers differentiated science-based products and solutions in high-growth segments, such as packaging, infrastructure, automobile, and consumer care.

A Great Place to Work Certified company with approximately over 1000 employees, its operations comprise of manufacturing sites, innovation center, established centers of excellence, and commercial office. As a responsible corporate, the company supports its Corporate Social Responsibility (program) with technology expertise and employee volunteerism. Dow India works with non-profit partners towards the empowerment of differently abled, women, and children in communities where it operates. The company aims to redefine the societal blueprint, by supporting holistic sustainability and circular economy initiatives.

As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.